Case Study Northern Napa Valley Winery Inc

Bonny Doon Vineyards, a successful winery business based in Santa Cruz, California, has grown from selling 5,000 cases of wine a year in 1981 to 200,000 cases a year in 1999. To keep growing and be more profitable, the business must choose amongst three possible strategic directions. The first strategy is to start importing wines from Europe into the United States. The second alternative is branching into a retail outlet for unusual wines of great value, accompanied by a high level of service. Lastly, the business’ D.E.W.N could be expanded to include wines not made by the company itself but by other wineries that follow the same values and philosophy.

CCU had also assumed responsibility for the distribution of VSP wines in all but the most remote areas of Chile and quintupled the number of customers to 30,000. Domestic sales increased by 29 percent between 1995 and 1996, although a 5.5 percent rise in the average price for a case of wine sold had contributed to this increase. In 1996, after three years of losses, VSP finally boasted a profit of CP 305 million. (See Exhibit 4 for VSP financial statements.)

Often I speak about vineyards that when you step through the tasting room doors it feels like you are home. At Mystic Hills Vineyard in Paso Robles you truly are in the home of the owners Joel and Judy Cox. Joel being highly successful in the movie industry as a film editor for the last 40 years and reaching retirement age, he and Judy decided to step into a family dream and pursue their passion of making wines. Both love the Paso Robles region and in 2004 Joel and Judy purchased 14 acres in King Ranch in San Miguel. Neither had experience in growing vines and making wines. But Joel being a perfectionist and with Judy managing the winery and actively taking courses at UC Davis and College of the Canyons to increase her knowledge of viticulture,

This Disaster Recovery Plan (DRP) describes the strategy and procedures for recovering vital information systems, records and data should a disaster substantially disrupt operations.

Therefore, it really needed a strong product that responded the market’s needs and wants so that the product could speak itself in order to survive the keen competition.

FCMA Consulting group is honored to be the consulting source for Mountain Man Brewing Company’s line expansion. We are pleased to have the chance to work with a family owned company. It’s not so often that we come across a company that has kept their legacy integrated in the production of their products. Furthermore we want to congratulate you Chris on the behalf of FCMA Consulting group for ambitious thoughts of wanting to expand and grow your families company.

The dessert wine industry realized huge success during the great depression years when buying regular wine was a luxury that few could afford. Characterized by its sweet taste, high alcohol content, and cheap price it was until the 80’s an easy to buy alcoholic beverage that gave people with lower income the opportunity to have wine on their table. The 1980’s was a decade of change in people’s lifestyle with an emphasis on healthier habits and thus, consuming healthier products. This change, combined with an increased consciousness about society’s moral obligations had a negative impact on dessert wine, since it was viewed as a cheap wine with higher alcohol content than regular

of our total production and 55% of our crop value) Napa valley grape varieties. This is also the wine that

MICHAEL  SHAPS   WINERY:   EVALUATING  THE  “CUSTOM  CRUSH”   OPPORTUNITY     Case  Analysis               This  report  is  consistent  with  our  signed  Academic  Integrity  Form  on  file  with  the   instructor.                       Name:  Crispin  Gutierrez  (100281381)   Due  Date:  November  4,  2014   Instructor:    Amanda  Bickell     Definition  of  Success       In  order  for  Michel  Shaps  Winery  to  succeed  by  achieving  a  wine  production  of  at   least  25,000  cases  over  the  next  five  years,

Fort Bragg is a sleepy town in Northern California that once bustled with a logging industry that has long since subsided. While it's still a working-class city, tourism in the area has grown in recent decades as people come from all over to enjoy the scenic coastline, the impressive redwoods, and the very drinkable wine. While the best vineyards in Mendocino County are further inland, a few wineries have been able to flourish closer to the ocean. Pacific Star Winery has a small tasting room in downtown Fort Bragg, but it's the actual grounds that make this producer so special. One visit to the remote tasting site and you might declare this your favorite winery in the world before you even have your first sip.

A visit to California Wine Country can be a very interesting experience and educational. Many of the region's wineries offer free tours and free tastings. The landscape of the wine growing region offers the visitor a picturesque of the region, and featuring a number of restaurants offering a variety of cuisine from California with a wide selection of local wines. You can spend a relaxing day touring the vineyards with a break to sample some of the locally grown wines. Be careful driving after trying a lot of wine! California laws are very strict about driving under the influence of alcohol. Fortunately, there are wine tours by bus, limousine, and train that allow you to taste as much wine as you want

In the Napa Valley winemaking is a pivotal part of life. Many people work in the wine industry and the Napa Valley wouldn’t be even close to as thriving as it is without it. When people that don’t live here, think of Napa, they think wine. Yet most people, if at all like me, have no idea how the simple process of turning grapes into an alcoholic beverage works or where it came from. The concept of making wine sounds very strange, you let grape juice sit for a long time until it has enough bacteria decompose it and it becomes alcoholic. Wine dates back to far further than Napa has existed and arguably has had a massive impact on the history of civilization making appearances in The Bible and many other places.

The buyer’s power within the wine industry varies between different places in the world. There are for example strategic differences between Europe and the “New World”. The “New World” includes countries like the US, Australia, Chile and South Africa. In Europe there is a big competition

The immediate future looks promising for the wine industry. In 2012, the industry is expected to grow by 4.4%, and will only increase through 2016 [ (IBISWorld) ]. The wine industry relies on a three-tier distribution system. The producers sell to the wholesalers, who then sell to the retailers. The national sales tier consists of suppliers who sell to a wholesale distributor [ (Tincknell & Tincknell) ]. As suppliers continue to consolidate, the larger producers will have the upper hand due to

Napa County is best known for its world renown wineries. The wine industry is the central economic driver in Napa and Sonoma counties. It boasts itself as the world’s fourth largest wine producer. Napa and Sonoma County’s farming industry employs thousands of farm laborers, sales reps, and sommeliers. Additionally, the wine industry thrives on tourism and exportation of goods. This requires thousands of support industries such as shipping companies, hospitals, and hotels. “In 2015, the wine business employed about 325,000 people statewide and generated more than $57 billion in economic activity, including $7.2 billion in tourist-related income” (Hodgins, 2017 p.1).