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Negative Portrayals Of African Americans On Television

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Impact of Negative Portrayals of African Americans on Television
The negative portrayals of African Americans on television can cause low self-concepts for African American children (Stroman, 1984; Ward, 2004). African American children are most likely to grow up in a single parent household. Ironically, African American children primarily enjoy television shows with a family element (Greenberg and Dominick, 1970). However, early and current family oriented television shows are comedies with poor representation of African Americans (Mastro, 2009; Ford, 1997). Scholars agree these representations aide negative perceptions African American children form about people who look like them (Greenberg and Dominick; 1970, Stroman, 1984). African American children form negative perceptions about their own group, because like many other individuals they believe what they see on television is true (Punyanunt, 2008; Stroman, 1984). Since there are more African Americans living in poverty than Caucasians, African American children may feel frustrated, or hindered economically. This comes from feeling like they can never progress to the levels of the Caucasian characters that are positively represented. As a result, African American children get a misguided idea of what makes one successful. They begin to think value and worth come from what items a person can buy (Nightingale, 1993). Therefore, it is important to have diversity when it comes to positive representations of groups on

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