Netscape Analysis Report
I. History
Netscape Communications Corporation, originally named Mosaic
Communications Corporation (MCOM) was founded in April 1994 by Jim Clark and
Marc Andreessen. They released their first browser products free to Internet users in September 1994. Jim Clark is chairman of Netscape Communications
Corporation. Before founding the company, Clark was the chairman of Silicon
Graphics, a computer hardware manufacturer he founded in 1982. Marc Andreessen is vice president of technology for Netscape Communications. He helped develop the original graphical World Wide Web browser, Mosaic, while he was at the
University Of Illinois at Urbana/Champlain.
The Internet is a global network
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Homer- Vice President, Marketing
Roberta R. Katz-Vice President, General Counsel and Secretary
Richard M. Schell- Vice President, Engineering
James C.J. Sha- Vice President and General Manager, Integrated
Applications
Kandis Malefyt- Vice President, Human Resources
L. John Doerr- Director
John E. Warnock- Director
V. Competition
Netscape has 4 major competitors: Spry Mosaic, Spyglass Mosaic, Microsoft
Internet Explorer, and Sun's HotJava. However, Netscape dominates its market with an approximate 80% market share. It is the current industry standard for
WWW browsing software, due to its support of new HTML features such as frames,
JavaScript, and plug-ins.
Spry Mosaic is a piece of WWW Browser software designed by CompuServe's
Spry division. It poses no threat to Netscape because of its inability to process e-mail and Usenet news.
Spyglass Mosaic is a WWW browser developed by part of the team that worked on the original web browser (NCSA Mosaic). It is a major competitor because of its slightly superior user interface as well as its alliance with
Microsoft.
Microsoft Internet Explorer is a browser that was originally developed for use with the Microsoft Network. It is comparable to Netscape in every aspect but one: There is NO user support.
HotJava is a browser designed by Sun Microsystems. However, it is not technically a competitive product, as it is mostly used to run Java applets
(little WWW
Marc Andreessen, along with the other founders of Mosaic, accomplished what other Internet providers before failed to do: they created a Web browser that did not require the user to have expertise in HTML coding. Mosaic’s user-friendly click-and-point interface allowed for a wider customer base. After purchasing the licensing rights of Mosaic from Spyglass, Andreessen’s newly formed Netscape Communications Corporation looked to expand the popularity of the software. Netscape’s founders followed the business model they used at Mosaic that created
The name was later changed to Netscape Communications Corporation when the University of Illinois (which owned the trademark on the name Mosaic) threatened legal action. Netscape can be considered an advocate for the dot com era. They were not the first internet start-up, but they were the only one that mattered. Netscape produced Netscape Navigator which went on to become its first widely popular internet application. Netscape Navigator became really popular after the launch of the World Wide Web. Netscape Navigator introduced millions to the web. SSL, Java, JavaScript, open APIs and support for online media were innovations that Netscape Navigator made relevant. The next best thing of Netscape was the Netscape IPO. It helped launch the internet era that we are currently living in. It is thought that Netscape was born in Silicon Valley, but actually it was in Champaign Urbana, Illinois at the University of Illinois. It all started with a bunch of young programmers and software developers hanging out in a basement. The group was called the software development group. These programmers and software developers were working for barely above minimum wage at the National Center for Supercomputing Applications (NCSA). Aleks Totic and Jon Mittelhauser were a part of the group. Totic went on to develop Mac versions of both Mosaic and Netscape Navigator and Mittelhauser went on to develop the Windows
First, Microsoft ‘encouraged’ Compaq, Apple, and other computer manufacturers to promote only Internet Explorer, and to make that the default browser on their PC. This encouragement came in the way of threats to eliminate or delay licensing of operating systems, providing the browser for free to internet access providers, and bundling the software with the operating system under the guise of interactive ease for the consumer. This manipulation led to an increase in the browser’s sales by 45 to 50%, which paralleled the decline Netscape experienced in their market sales in 1998.6
At the beginning , in “Browser Wars”, a brave bunch felt that they were going to be the only one’s to bring computer users the only browser, as Netscape. Microsoft showed then that they weren’t going to be left out of this genre matter what. Even though most of
First, whether Microsoft was allowed to bundle its flagship Internet Explorer (IE) web browser software with its Microsoft Windows operating system. Bundling IE with the OS gave Microsoft a competitive advantage, as the competing web browsers had to be downloaded or purchased at a store. Second, whether Microsoft altered or manipulated its application programming interfaces (APIs) to favor Internet Explorer over third-party web browsers. Third, legality of Microsoft's conduct in forming restrictive licensing agreements with original equipment manufacturers (OEMs), given Microsoft's intent in its course of
While browsing the enormous variety of sites and home pages on the World Wide Web, it is difficult to compare and contrast items that do not have anything in common. How can we say the "Wall Street Journal page" is better than "Joe's Page of Craziness?" Therefore the first step in critiquing web pages is by determining their purpose. The goal of a web page can vary from presenting factual information such as the "CIA Page," or displaying one's own computer generated art. Hence, the only way to judge a page is by examining what it tries to accomplish, and how it achieves its goal.
Cappel, J. J., & Huang, Z. (2007, Fall). A Usability Analysis of Company Websites. Journal of Computer Information Systems, 2(1), 117-123.
to This browser would threaten to remove the application barrier which enabled Microsoft’s monopoly position on operating systems for many years. The software application - internet browser allows users to retrieve, present, and pass over information resources on the World Wide Web and contains Applications Programming Interface (API) which allows programmer to write other application programs. on it. In addition, the development of new programming language “Java” by Sun Microsystems allows programmer to write applications in it which can be run on various operating systems. Both the twoJave a Netscape Navigator innovations corporate use each other; because Java applications are especially written for the internet and the Netscape browser was a primary distribution channel for java applications. Therefore, the developments of the Netscape browsers along with the java programming language enables software applications to run across operating systems reducereducing Microsoft’s competitive strategy and threaten its monopolisticy position.
You advance in business through knowledge! Understanding the competition is a crucial business strategy that allows you to improve your competitive advantage. Conducting a competitive site assessment should be an ongoing process, and we have developed a framework for making competitive site landscape assessments effective, by gathering business intelligence, and understanding how they position their own brand, products or service and company in the marketplace. Our suite of competitive site analysis services will help you understand how your business can benefit from competitive research, how to conduct competitive site research, and track trends and scenarios using sources we adopt that you will find most productive and insightful.
Some years later, Microsoft's Internet Explorer web browser displaced Netscape's Navigator, in a turn of events that many attributed to Microsoft's inclusion of Internet Explorer in Windows at no extra charge. An opposing view is that the inclusion in Windows was less important in Internet Explorer's adoption than Microsoft's improvement of the browser's features to a level comparable with Navigator.
Microsoft effectively made its browser and the OS (as the company itself would assert) inseparable. This effectively created a massive distribution network - and seemed, indeed, a clear use of monopoly power to win the browser wars. In addition, Microsoft sought to make deals both with computer manufacturers and with online services like AOL to offer Internet Explorer with their products, sometimes exclusively, and it
Microsoft has been monopolist in this field for a longer period because of its evolution and enhancement of its products. Netscape would have been in power if it had thought of more upgrades and improved quality.
Because of this and Microsoft not allowing the installation of other web browser the rivals of Microsoft said that they were forcing their customers to use Internet Explorer (“Bill Gates”). In the mid-90s, Microsoft was selling millions of copes each months and Gates’ fortune had once again ballooned on the strength of other developers’ ideas (Stevenson).
Since its introduction, the World Wide Web has been an electronic hub for people to share thoughts anonymously with others all over the globe, however the internet has been used for activities deemed illicit. Governments have responded by limiting the access people have to certain parts of the web and monitoring people’s internet activities. There are people who believe that these governments’ actions have violated civil rights. In order to protect their anonymity, people have turned to The Onion Router (TOR). TOR is a free web browser which protects people’s anonymity and allows them to avoid censorship of the World Wide Web. Users of TOR can browse the web without their identities or locations being monitored by anyone. TOR does this by sending user traffic through a complex network consisting of thousands of relays that conceal a user’s identity. The term “onion” refers to the onion-like application layers of encryption. TOR encrypts the user’s information multiple times and is then sent to its destination without compromising security during the transmission of user data. This data is randomly bounced through a network of relays run by volunteers around the globe. NSA characterized TOR as “the kind of high secure, low latency internet anonymity with no contenders for the throne in waiting” (Harris, Hudson). Attacks against TOR are an active area of academic research and are welcomed by TOR.
The Internet has been around since August 6th,1991, exactly 20 years ago and now people can’t seem to look up from their phone screens. Technology has given us the ability of being able to communicate from across the globe to being able to search up anything and everything. But does this 24/7 accessibility help us grow and learn more or limit the ability for us to think for ourselves as human beings. Technology has given large company and firm owners the ability to enhance their productivity and stock by significantly different percentages compared to the progress in productivity of those firms and companies that have not been introduced to technology or have become internet savvy. .According to Jim Collins, CoAuthor of “Good To Great”, has explained the different type of companies by comparing those that failed to make the leap from being decently good companies to outstanding companies. He asks what was different and why did one set of companies become truly great performers while the other set remained only good. This saying, how has the difference between the success of technology based companies and the downfall of companies that use little to no Internet affect their productivity and ability to make it in their industries? The logic that was lived by was “New Technology will change everything.” The thought process of the Entrepreneurs were : “It’s the great Internet landgrab: Be the first, be there fast, build market share-no matter how expensive- and you win.” This is saying that because of the new technology, being in the business of the market has been made easier and that with the correct skills,anyone with an idea and a dream can begin their career. The Technological Revolution is gradually changing the way that we, as workers, do our day-to-day job. One company is more likely to succeed if they are technology based than a company that is mildly distant from technology in modern day.