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Night Market Marketing Essay

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Preparing for Night Market Success

It's funny how some night markets transform almost magically into something romantic even. Is it because of the moon, the lighting, the food, the music or the people? I believe it's all of those features that make a momentous night at the market. In light of this, we believe market booths have the ability to return higher profits after dark. Therefore, we have come up with several key ideas to prepare your market stall for night success.

Most vendors rely on street lamps to provide much of their lighting, but what if I told you there was a better way? Would you be interested in finding out how to turn your tables around and make more money? If so, keep reading our tips on preparing for night …show more content…

Yes, you guessed it, more sales equal more money in the bank for you, my friend.

3. Now, the market booths are not complete without outside lighting. You can choose fairy lighting or incandescent bulbs as they do attract the customers attention. Another idea is to add the bulb to your sign to illuminate your business name or to tell people you're open for business. If you live in a region where rain is likely to happen, you may want to try rope lighting where the bulbs are encased in plastic tubing.

The Power of Colours

Everyone knows color make things pop and your market stall is not any different. Having colorful items on display draw people to them. When you don't have anything of color, add little accessories to turn the attention to your area. Pinterest has plenty of cheap ideas for decorating market booths. A crafty person can make eye-catching displays by recycling plastic gallon jugs.

You can add standing displays to your market display by using shades of red, yellow, orange, or blue as attention-grabbing garnishments.
The Night Market Signs are Clear

Your sign must be clear and visible for your customers to read in the daylight hours as well as during the night. Having said that, you should be taking advantage of these tips to make the business sign a selling point at your market booth.

Your sign should be large enough that it is seen, and that's obvious, but have you given

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