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Nike Debate

Decent Essays

Case: "Nike: The Sweatshop Debate" 1. Should Nike be held responsible for working conditions in foreign factories that it does not own, but where subcontractors make products for Nike? Yes, Nike is not only responsible but also accountable for the working conditions of foreign countries that it does not own. Nike should realize that it is a Global Organization and working globally does not only mean that taking advantage of low cost destination but also taking responsibility of the contractors/employees working in other countries. For example: Pepsi was recently in the news for allegations of having pesticides in the cold drink in India. Pepsi ensured that it has same standard of water purification across the world and not …show more content…

If so what? Should Nike make changes even if they hinder the ability of the company to compete? Nike needs to ensure that all the contractors comply with the wages and local working conditions in respective countries. Nike can do this either by appointing a labor inspector in each of the factories for all the contractors and asking them to report the details of all the workers working in their respective factories and this report need to be reviewed by legal experts at the country level and worldwide level to ensure that all the laws are in compliance by contractors of Nike. Any non-compliance should be considered seriously and serious actions should be taken against all such contractors, which might result in termination of contracts with such factories. In fact, Nike should go ahead and open schools for children of workers working in their factories across different countries to take care of the developments of its workers across the globe. Nike should make such changes even if this means termination of contracts with non-compliance factories or more expenses for development of workers in factories. This is because all organizations in today’s world affect the society and hence they need to be sensitive towards the conditions of the employees and the society. Thus, Nike should engage in Cause Related Marketing (CRM) by ensuring that working conditions are made better in all the factories and also ensuring

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