preview

Nike Swot Analysis

Decent Essays
Open Document

. Case Profile Nike started out just as plan developed in order to satisfy course work at Stanford University. Mr. Phil Knight a graduate student at Stanford University and a long-distance runner decided that he would make low cost running shoes in Japan and then sell them in the US. Knight solicited the assistance of a past coach Bill Bowerman to assist him in his business venture and in 1964 they started Blue Ribbon Sports. Knight called his first shoe Tiger and began distribution at track meets. Blue Ribbon in 1971 earned it 's "swoosh" and Knight introduced the first Nike brand line. In 1978 the Blue Ribbon became Nike and each year their profits grew steadily. Due to Nikes concentration in casual shoes in the 1980 …show more content…

Furthermore the fluctuation of foreign currency and interest rates, as well as a sluggish US economy may also have negative effects on the industry. o Technological As the nature of science and technology change new advances are being made, but because of the industries competitive nature each company makes their own advances, and then copyrights them. The industry has come very far by studying the fashion, leisure, fitness and sport consumers. o Global Sluggish international economies especially in countries where manufacturing occurs may decrease in international profits. In addition with the initiation of war on a global level, as well as terrorist alerts, people are generally spending less in an effort to prepare for whatever comes to pass. B. SWOT Analysis Strengths: o Brand name recognition, because Nike has been around so long, the brand is recognized and respected both internationally and domestically. o Brand loyalty, Nike has consistently produced quality products that appeal to its consumers both internationally and domestically. o Nike carries a wide arrangement of products with a large amount of options for personal preference. o Strong international presence, in the event that U.S. sales continue to slack off or the economy continues to worsen, they have their international investments that

Get Access
Related
Get Access