Nike 's Impact On The Shoe Industry

Better Essays

Looking into a future new venture for myself I decide to start-up a business like Nike, because of the performance that Nike has had in the shoe industry has been remarkable all across the globe for many years. It is one of the country’s largest and highly respected brand names, not only in the United States sector, but it highlights the international globe as well. Nike is a sporting goods company and distributor that offer’s all type of athletic shoes, sporting gear, and many different accessories that are used for people that are into sports and fitness. A lot of different teams in the sports industry uses Nike equipment, shoes, and accessories because of their amazing background name for their products and services that they offer. So since Nike has that title brand and as a company they have prospered in many ways and I would like to start-up a shoe company similar to Nike since they have profited very well on the market with minimum declining levels with still manage to pull through in the end. In today’s new some of the big names of sports like LeBron James, Tiger Woods, Mia Hamm uses Nike accessories and also promotes the Nike name. This project is being considered as a great opportunity for us to star-upt a new and future business project. PERFORMANCE ANALYSIS Nike’s target audience is the people that are between the ages of 18 to 35 years old. Nike as a company caters to both men and women and also senior citizens that are looking for some comfort especially when

Get Access