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Nike's Inventory Turnover Of Nike And Adidas

Satisfactory Essays

Activity Ratios
Inventory Turnover
The formula: Inventory Turnover= (Cost of Goods Sold)/(Average Inventory Balance) Inventory turnover is the measure of how often a company’s inventory has been sold during the year. It judges whether the cash flow and using money are reasonable. It urges companies that keep production management, meanwhile, it improve the efficiency of using money and short – term liquidity of companies. Inventory turnover is not only measured how effective the inventory’s operation in every part of company’s management, but used to evaluate company’s management performance, reflects company’s performance. The higher inventory turnover, the stronger liquidity of company’s inventory, the faster cash flow on inventory.
The Inventory Turnover of Nike and Adidas (Mergent Online, 2017) 2011 2012 2013 2014 2015
Nike 4.77 4.5 4.21 4.16 3.99
Adidas 3.04 3.13 2.87 2.95 3.1

In the chart, both Nike and Adidas have a stable trend of inventory turnover, and inventory turnover of Nike is always higher than Adidas from 2011 to 2015. However, Nike’s inventory turnover was constant declining from 2011 to 2015. Therefore, Nike’s performance was continually declining in 2011 – 2015, but its performance was still better than Adidas. In 2013 – 2015, Adidas’ inventory turnover was increasing. It indicated that Adidas improved the efficiency of using money, short – term liquidity, and management level.
Accounts Receivable Turnover
The formula: Accounts Receivable Turnover=(Sale on Account)/(Average Accounts Receivable Balance) Accounts receivable turnover is the measure of how often a company’s accounts receivable have been turned into cash during the year. It means the average times of accounts receivable that are transferred to be cash in a current period. Generally, the higher accounts receivable turnover, the shorter average receipting period, so the faster getting money from accounts receivable. Otherwise, there are too much company’s working capital that stay in account receivable, it will affect normal turnover capital. If a company’s accounts receivable turnover is too fast, it may mean the company’s credit policies are too stringent, the company may be losing sales. If a company’s accounts

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