Marketing Analysis : Adidas Group

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Target Market Adidas Group, as one of the world’s retail leaders in sportswear, has as primary target the sports participants, including high performance athletes, as well as non-athletes who are inspired by those at the highest level of their sport, and those that really love sports as part of their lives. The strategic positioning statement of Adidas Group states that the company identifies as its strongest consumer market the 20- to 29-year-old age group, who are involved with sports somehow; either athletes or people that just enjoy doing sports. Also, Adidas is focused on targeting and strengthening its brand with the next generation of athletes in the 14- to 19-year-old age group because this group may be considered as one of…show more content…
This Adidas retail store happens to be located near to New York City; which according to the 2010 U.S. city population ranking, it is number one with an approximated population of 8,175,133, which at least 30% of this statistics fit within the 13- to 30-year-old target market of Adidas. This makes of this area a really good trading area that geographically contains a large amount of potential customers of this particular retailer store. This location also has a really good transportation access; you can get there by bus, taxi, or in your own vehicle. In fact, it has a direct exit from the New Jersey Turnpike that allows drivers direct access to the shopping center without driving through local Elizabeth streets. Also the parking availability is really good, it has many parking lots available, and it also happens to offer a valet parking service. In the surroundings of this Adidas retail store, we can find different competence from another retail stores such as Nike, Puma, and a bunch of different sportswear retailer (Foot Locker, Finish Line, and Modell’s) Management Structure Since Adidas Group is a very large corporation; it has to structure the organization efficiently and effectively in order to

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