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Npd-Facial Cleanser

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Contents

Idea Generation……………………………………………5-7

Idea Screening……………………………………………...7-8

Concept Development and Testing…………………...9-15

Marketing Strategy……………………………………….16-20

Product Development…………………………………….20

Market Testing……………………………………………….21

Commercialization………………………………….………21

INTRODUCTION

New products are the lifeblood of any company, fueling its survival and growth in the long run. But the development and introduction of new products that will ultimately be profitable is fraught with the risks of heavy up-front expenditures and uncertain future payoffs. A daunting combination of stagnating sales in mature markets, rising costs, and a focus on short term earnings leaves management in a very uneasy position.
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but these face wash are not convenient enough to take anywhere. There are also some wet tissues but they are not available enough.
There are also some tissues like napkin tissues and normal tissues treated as facial tissue. We have to educate people about differences between facial cleansing tissue and facial tissue.
Generation of workable ideas is very important to make a business plan. After brainstorming we generated the idea of introducing “Facial Cleanser” which will be easy to use. This tissue will be especially handy for the people who are in rush. We also have to maintain very good quality of the product. As such the product has to remove dirt’s from the skin and so on.

Idea Screening
SELECTED IDEA-FACIAL CLEANSERS
Screening new product ideas in order to spot good ideas and drop poor ones as soon as possible. After getting idea generation we have to do idea screening. The first idea-reducing stage is idea screening, which helps sport good ideas and drop poor ones as soon as possible. Product development costs rise greatly in later stages, so the company wants to go ahead only with the product idea that will turn into profitable products. A company should motivate its employees to submit new idea:
We know that the proposed ideas are grouped into three areas. Promising, marginal and rejects. If idea is promising then it goes to the next phase, if it requires further analysis then the gatekeeper holds

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