Nucor Corporation: Market Survey and SWOT Analysis

1592 Words Feb 6th, 2018 6 Pages
S. steel industry is one of the largest as measured both by production as well as consumption. In 2010, the U.S. was third in global crude steel production with almost 6 percent share (Market Research.com, 2011).
Until 2009, Nucor operated in an industry which experienced significant output declines during recent decades. The U.S. steel industry was operating at capacity levels of less than 50 percent and had lost more than 50,000 jobs since 2000. Growth of the Chinese steel industry posed a serious threat for domestic steel producers (Scott, 2009). Since that time, however, the U.S. steel industry has picked up momentum in response to soaring demand by the automobile and construction industries. Steel is the preferred material by the construction industry because of its performance, strength, reliability and versatility. In addition to construction, the automobile, energy and container industries have all been responsible for increasing steel consumption (Market Research.com, 2011).
Major competitors in the U.S. steel industry include Nucor Corp., ArcelorMittal USA Inc., and United States Steel Corp. Major international players include Tata Steel Limited, Jindal Steel and Power Ltd., and Steel Authority of India Ltd.
Nucor Corporation is one of the three largest U.S. steel producers with production capacity of more than 26 million tons and 20,400 employees. The company is also the world's largest steel recycler,…

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