Objectivity And The Social Responsibility Theory

News organizations that report on stories in a fair, balanced and ethical manner are essential to the functionality of this nation. A citizen’s ability to make well-informed decisions hinges on a news organization’s ability to relay the most accurate information regarding the state of the nation, the changing condition of communities, and adjustments in the government. Journalism is no longer a one-sided conversation. Journalism is an interactive process that allows for readers and viewers to create a dialogue with journalists by utilizing mediums such as social networking sites and comment sections. Audiences have a say in what stories get reported and how news stories are presented to the masses. When news organizations fail to cover all

Theodore Dawes is a writer and reporter from Alabama, he uses examples from the frustration of the people in view of the media, and but brings a better understanding to the process that reporter and editors have to go though in creating a story. He states that objectivity has no existence in news reporting, but journalists still provide the truth that it does exist. Reporters have only so much face time to provide a segment, how can they possibly provide multiple sides of a story and not expect to get all of the facts. Editors and reporter have to make difficult decisions including, the morality of the story and what facts they can possibly leave out. Even though it seems the media is only trying to persuade and pick sides in a story, this

Cunningham cites a few specific examples of how objectivity has hampered journalism today. Only 12 out of 574 major network evening news reports confronted the issue of the Iraqi War aftermath. This obviously illustrates the hesitation the media has in questioning and speculating major political decisions. Generally, the press does not feel any obligation to call out politicians and elected officials about their decisions. Instead, some facts are reported, and no one is

After reading Bernard Goldberg’s Bias: A CBS Insider Exposes How the Media Distort the News, I could recognize the medias divide and opinion when reporting the news. Growing older and more understanding of certain issues and what is going on in the world it has been easier for me to acknowledge this bias and opinion of news reporters when watching the news. Being more in the middle of the right and left wing I can see how the media inputs its views that are not objective or twists stories to make it politically correct.

Newspapers and other forms of news are very vital communication methods in the world today. The goal of news is to sell us their ideas by being biased and talking about how their idea is best. News can give us biased information although, the viewer could do further research on the

Augie Fleras and John Lock Kunz further the argument, pointing out that what appears as mainstream and unbiased is, in actuality, socially constructed. Fleras and Kunz point out that news items (i.e. the events or issues that are covered) are chosen by personnel (such as editors) on the basis of personal, institutional, corporate, and commercial priorities. 7 In other words, the news media is market driven. The mainstream news media, therefore, are not merely

The power and consequently the responsibility of media, especially mainstream, is something that shouldn’t be underestimated. It often sets the agenda amongst the general public and is the reference point for the majority of the discussion surrounding it. For many, what they see and read in the media forms the basis of their opinions on most important topics. Despite warnings not to, many believe that everything they read in the media must be true.

The second part to the forth part (p.153-158) separately discusses three periods of American journalism: colonial period, the early 19 century, the late 19century and the early 20 century. In these three periods, objective was emerged in different form. Such as the business neutrality in colonial American journalism, the stenographic fairness phenomena in 19th century American journalism and occupational journalism culture in the late 19th century and early 20th century. These phenomenons are more or less belonging to objective practice. They can be regard as the objective soil of American journalism. However, these objective practices still did not develop into the objective norm. After such long period development, the American journalism stepping into fact-centered and news-centered era, but it does not develop the objective norm. American journalists gradually identify themselves as an occupational group.

Often media broadcasters tend to lean to this side, therefore giving them the image of being liberally bias. Chris Mathews and Keith Oberman from MSNBC are two examples of broadcasters that have been accused of delivering their news with a liberal twist to it. Journalists tend to vote on the liberal side of situations, but still say that while they are on the job they only tell the news in the fairest way and the way that will be least offensive as well as respectful to who it will be presented. In many cases however, this report can come out with an oddly left sided tone (thatliberalmedia.com). Since 1991 when Katie Couric became co-host of NBC’s Today Show, she has used her powerful spot in the media to praise significant liberal figures such as Hillary Clinton and Jimmy Carter. At the same time however, Couric has never been shy about complaining about “right winged conservatives”

In today’s society, remaining connected and knowledgeable of current events and the newest trends is vital to staying ahead in business, education, and social standing. This information is supplied to everyone through the internet, newspapers, television, and radio. One can tune into stations such as CNN, NBC, Fox News, Al-Jazeera, and many others (“SQs of Media Outlets”). In order to meet the needs of viewers, readers, and listeners, the ideal media system would contain accurate, quick information, with a purely impartial view on the facts as they are known. However, this modern media system has not maintained an objective view, pushing opinionated and slanted reporting onto the population in order to create profit and gain customers. The exploitation of information media for personal gain has created a toxic and inaccurate present, constant in today’s society.

It can be said that the mainstream American news media holds objective reporting in a high regard, and rightfully so. Such a journalistic culture finds its roots in the Fairness Doctrine, a policy implemented by the Federal Communications Commission in 1949(Boliek) in response to muckraking and irresponsible journalistic practices of prior times. The Fairness Doctrine mandated that news organizations provide contrasting views of controversial issues in an equal manner. Though the Fairness Doctrine was repealed in 1987, and its official language removed in 2011, the effects of this policy still seem to play a significant role in the mainstream media (Boliek). It can be argued that the residual effects of this policy have mutated into a heavy emphasis on fairness and balance (in some cases, and in other cases not as much) that has made many journalists lose their focus on what objectivity actually means.

Nowadays journalists have the responsibility to report facts as accurately, objectively, and disinterestedly as is humanly possible. ‘’The, honest, self-disciplined, well-trained reporter seeks to be a propagandist for nothing but the truth’’ (Casey, 1944b).

Many theories that are postmodern theories are related to reality in mediated communication than most of the modern global theories. According to Kamalipour (2006), “One of the earliest attempts to think about media internationally was a book published in the 1950s entitled Four Theories of the Press (Siebert, Peterson, & Schramm, 1956). Its authors set out to create what is sometimes called a taxonomy, which means dividing up all the various versions and aspects of a topic into systemic categories and sometimes subcategories as well. The taxonomy the authors proposed was that the world’s various versions and aspects of a topic into four categories or models: authoritarian, Soviet, liberal, and social responsibility” (p. 23).

Objective journalism originated in response to yellow journalism. Objective journalism is reporting facts rather than opinions and presents both sides of the partisan debate. Objective journalism became the new norm of society and ultimately eliminated most of yellow journalism. With the development of cable television and FM radio, the news began to take a more partisan role and led to the increase of party polarization, which is the further divide between Republicans and Democrats. With the rise of social media, such as Facebook and Twitter, the creation of “fake news” is becoming imminent. Today, news organizations are using the tactics of yellow journalism in politics to gain the attention of the audience and provide false facts that produce a major response from the viewers. Ideas and propaganda material are able to spread faster and to a wider range of people through social media. Much of this material is “fake news” that usually discredits one of the political parties, Republicans or Democrats. With the wide spread of this negativity toward one party, the opposing party strengthens its ideals and ultimately leads to increased party polarization.

Furthermore, sometimes this should not be the main goal of a journalist. Now, it is very important to distinguish what is objectivity and what is impartiality. Objectivity is unachievable. Impartiality is real. Objectively, objective could be only God. Journalists have to be dispassionate. «Impartiality is not the same as objectivity or balance or neutrality, although it contains elements of all three. Nor is it the same as simply being fair – although it is unlikely you will be impartial without being fair-minded. At its simplest it means not taking sides. Impartiality is about providing a breadth of view». Such thesis is published on BBC web-page. So how journalist can achieve neutrality, which methods should he (or she) use and when impartiality is