Ontela designed a revolutionary product which allows wireless subscribers to seamlessly transfer data from the consumer’s wireless phone and send it to an email inbox, PC, or website. This allows consumers to use their wireless device more frequently, which generates more revenue for the industry in mobile phone services. Joe Levy, Ontela’s director of carrier marketing, assisted with PicDeck’s segmentation in determining the appropriate target audience. Below you will find an analysis on PicDeck’s choices regarding customer segmentation and evaluation on their data; supporting that research proves their target audience are primarily middle-aged married women and men. SWOT Analysis Issues Short-term • Best way to determine the …show more content…
This will automatically include Regina, the teen into the equation, which will automatically boost both revenue and data usage. According with some cell phones statistics from the Defakto Company: • 55% of mobile social networks usage that is female. • 42% more likely working moms are than average cellular users to download content to their cell phones • 42% of women post photos on Facebook (2010, Vermon) Therefore, for this specific scenario, the target should be a female from age 15 to 45 years old, which are the ages for the generations that have lived through the technological changes. In order to narrow more of the target audience, a psychographic segmentation will be necessary. The organization would need to know the typical values and lifestyle of the women who use cell phones cameras, for this purpose we can use tools as VAL which classify consumer by psychological characteristics. 2. Create a positioning statement for your chosen persona and identify the key themes that should be emphasized in the messaging for the PicDeck service to this segment. a. Positioning statement for PicDeck: For the wireless subscribers who want to transfer picture to their computers, email inbox, and mobile devices, the PicDeck provides the most effective way to download and manage pictures. Unlike the currently complex and limited methods we have today, the PicDeck allows the transfer of pictures to any
Dolan B. (January 20, 2010) Mobihealthnews, Study: 42 percent of U.S. uses a smartphone, Retrieved 3/8/2011, from
The Purpose of this article is to inform social media users of the types of media use that are frowned upon by other social media friends by entertaining readers with humorous anecdotes from personal, negative facebook experiences, with hopes to persuade users to avoid these facebook fails. The audience that the author is focusing on in the article is facebook users. The author uses a topical pattern of organization in the article. The main subject was about facebook users and he broke down the different types of facebook users into
“40% of Americans check their phones within 5 minutes of waking up” and “They will later check them 50 times more that day”. These stats along with the
The cell phone is a phenomenon of modern and high-tech technology that consumers all over the world desire and need. Innovatively, manufacturers design features that include calendars, Internet, GPS tracking, E-mail functions, and cameras. Interestingly, the popularity of these features differ throughout the world and among members of various cultures. Surprisingly, research has shown that the size, shape, and style of the phones are most important to American consumers. In comparison, the Russian culture values the durability and reliability of the phone. Understandably, these qualities are important due to the economy and lower income of the consumers. In recent years, the economy has begun to grow, so the increase in income places a higher
Dr. King’s trial was one of the most unprofessional investigations in my opinion. The steps taken to obtain physical and forensic evidence were not normal procedure. The FBI and local police did not secure the forensic evidence and protect it like in our present time. Fingerprints are a form of forensic evidence to identify an individual in association with the findings. Francis Galton classified many fingerprint patterns before Dr. King’s assassination but they took it more serious on how they collected the evidence.
adults have a cell phone, up from 69% in April 2012” (para 4). Millennials grew up with
Approximately 91% of American adults report owning a mobile phone (Journal of Experimental Psychology, Human Perception & Performance).
Due to advances in technology, smartphone availability and use is far more widespread than in the past. According to a study done by Ericsson[1], Singapore
People can have all kinds of animals as pets nowadays. One of these possibilities among the unusual ones is the red-eared slider turtle, Trachemys scripta elegans. This turtle is considered one of the most voracious invasive species in the world, and virtually already occur in all continents due to artificial introduction made by pet owners who irresponsibly release their turtles in the natural environment. Illegal trade, unregistered pets and weak laws and/or inspection contribute to the success of its introduction.
Jean M. Twinge proved that showing the bar graph of using smartphones during the day and night; they found lots of impact. Smartphones have defined the characteristics of the millennials; this is why it has led to changes in the society. The author has been researching the use of smartphones with this generation for 25 years and has found that this characteristic has come to define this generation. This generation has been increasing since the “baby boomer “era that occurred after World War II, which started in 1939. Twinge was interested in studying the millennial generation to find as much information as she could. She explains that she found out that the excessive use of smartphones changes teen behaviors and emotional states. She also showed us her analyses data to show us the differences. She explains there is a big difference between the millennials and the predecessors like the way they view the world. It is not about only their behavior they had that was the difference but also how they spent their time. “In 2012, Americans
Media researcher Johanna Blakley made an argument that “social media and the end of gender”. She believes that social media is going to help people dismantle some of the silly and demeaning stereotypes that we see in media and advertising about gender. Now many media companies use very rigid segmentation methods to label to understand their audiences. They believe that the people fall within a certain demographic category are predictable in certain ways. For example, married people will have certain tastes. It is great that the people’s taste is being respected in a way that it hasn’t been before. The people aggregate online is based on the things they love instead of age, gender or income. Also, sharing interests and values are a far more powerful aggregator of human beings than demographic categories. In addition, it turns out that women are driving the social media revolution. She showed some worldwide statistic to illustrate that women outnumber men in their use of social networking technologies in every single age category. It will make the media
Ever since cellular phones first came to be in the 1980’s, people have been using them to carry out conversations, ask questions, or meet new people. Once cell phones reached a height of internet capabilities, smartphones were created. Cell phones from then on ended up changing society entirely. This research study could explain the effects of cell phones from their creation to today’s society and how they would influence the future generations. This study would also focus on the evolution of how cell phones become even more involved in our lives and how they truly influence us. This study would be beneficial to our generation by teaching them how technology is expanding, and the lives of humans will get easier as time goes on. Furthermore, this study would be beneficial as a report on how cell phones came to be in our history. This would expectedly heighten the awareness of society to how different our lives could be according to technological development. To the future researchers, this study could be used as a base for data in future development into how society adapts.
Propaganda has influenced modern society in such a way that most individuals are oblivious to its role in the modern way of life. Infact, without propaganda society would function in a drastically different way because of the newfound lack of outside influence. Propaganda, or the use of various mediums to persuade or influence rational thought, has been utilized to shape human civilization since it first began. From, as document A states, the Ancient Greeks use of theater performances and religious festivals to mold the opinions of men, to the Spanish Armada use of false information to gain the support of the spanish citizens, and finally to Yarn Adams and Tom Paine who used literature to rally colonists against the British Empire, propaganda has performed vital roles in the evolution of modern civilization. Therefore, it can be said that propaganda has been used as a language of power to spread ideas and beliefs, promote and build strength, and to control the action of men.
Hanson went on to say 90% of Americans ages 18-29 owned a cell phone by 2010. Of those 90%, The Pew Internet and American Life Project states that 65% used their phones to access the internet.