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Outliers Rhetorical Analysis

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Lastly, Gladwell incorporates the audience’s interests to appeal to them in an emotional and engaging method in the subject of the argument, success. The goal for many is to be successful in their specific craft, and even from the title Outliers: The Story of Success Gladwell advertises his own story of success, and the audience believes if they follow the methods that successful people use then they will be successful too. Gladwell gives testimonies of people that would be predictably successful but never made it far due to not having a community to support them to open opportunities. He describes Chris Langan’s lack of credibility and success despite having a higher IQ than Albert Einstein and before he lets Langan describe a typical day …show more content…

Gladwell’s use of ethos through word choice and tone throughout the five-page case in Outliers is concerned and disappointed as if in this example he is upset that his thesis is holding true. He is displaying himself as an equal to the audience, just as sad and frustrated throughout the disappointing Langan case, “That was the lesson Langan learned from his childhood: distrust authority and be independent,” (110). The pathos employed by emotional influence is strong throughout the entire discouraging case because the audience views the great potential of Langan, lost due to a lacking background. Gladwell uses short phrases to be direct with the issue which forces his audience to ponder on the information, “He’d had to make his way alone, and no one - not rock stars, not professional athletes, not software billionaires, and not even geniuses - ever makes it alone,” (115). The mental image of Langan having to persevere in harsh conditions with Gladwell’s thesis of success against him, makes the audience feel for him. Furthermore, it u9nfortunately persuades the reader that if the super genius, Chris Langan, cannot succeed because of his lacking background, then Gladwell’s thesis that success is based on factors …show more content…

Gladwell used Aristotle’s techniques of rhetoric, by appealing to ethos, pathos, and logos successfully to further persuade his audience of his argument. First, Gladwell established his character by displaying himself as an intellectual, honest, and of good intentions through his writing style and word choice. Secondly, Gladwell masterfully used pathos to emotionally influenced his audience from their interests and concerns about success to make his argument appeal to his specific audience. Third, Gladwell utilized logos to make his argument strong without emotional and trustworthy factors interfering, and his case stood on its own. Gladwell also mentioned problems and his offered solutions which would alter his thesis of success through a hockey example that is trying to fix the age gap concerning development, “We could set up two or even three hockey leagues, divided up by month of birth. Let the players develop on separate tracks and then pick all-star teams,” (33). As a society, we must change the pattern of success and prove Gladwell’s thesis wrong; we can help one another to be the community required so everyone can prosper and create a sense of equity. Through Gladwell’s efficient use of establishing an image to

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