POlitical Campaign Advertising Essays

Obama portrayed himself as the candidate of change. His slogan was “Change we can believe in”. His Republican opponent was Sen. John McCain. To make sure that his campaigns and speeches would help him win the election, Obama began fundraising and broke previous records for presidential primary and general campaigns. The campaign avoided using public campaign funds, and raised all of its money privately. They had raised more than $650 million itself. (H.Cooper) He also had television advertisements that ran in 18 states including traditionally Republican states such as Alaska and North Carolina. (J.Harwood) His campaign spent $27 million on advertisements against McCain and Republican National Committee’s combined a total of $24.6 million. (J.Rutenberg)

‘Despite several attempts to regulate campaign finance, money increasingly dominates the U.S. Electoral process and is the main factor contributing to a candidates success’ Discuss (30 marks)

The argument that Reagan should serve his second term as president is effective because logos, ethos, and pathos, are each used efficiently in the commercial. Logos, ethos, and pathos helped in explaining Reagan's successes in first presidency which were reflected throughout the commercial. The argument caused the audience to wipe out the consideration of voting for another president because of all the positive outcomes in his first presidency. This commercial is famous and was seen by countless amounts of Americans, but it was not the deciding factor for the election. The reputation Reagan had from his first presidency and attacking his opponent, Walter Mondale, for being a "free-spending Democrat" gave Reagan the advantage in the election. Reagan ended up winning with 49 states, 58.8% of the popular vote, and 525 electoral votes (Tuesday Team,

Television has been influential in United States presidential elections since the 1960’s. But just what is this influence, and how has it affected who is elected? Has it made elections fairer and more accessible, or has it moved candidates from pursuing issues to pursuing image? The media only impacts the American Society, especially for the presidential election as it increases the talks in politics and gives the president a higher role to follow. The television race captures more popularity than what a citizen is actually voting for.

Crockett wanted campaigners to make the voters feel like they were cared about by the campaigner. Also, Crockett stated that the campaigner should always make promises to the people and make long, patriotic speeches that would only get the crowd excited (Doc.H). Such campaigning ideas created the thought that the campaigner should connect with the voters, and sometimes throw in fake promises just to get a few extra

I believe that television has been a positive impact for presidential elections because the world has changed into more modern

In this essay, I will closely examine the role of ethos, pathos, and logos as they were utilized in the 1992 Presidential Debate video clip. Throughout Clinton and Bush’s debates, they used the three options of persuasion effectively and discretely; however, it is evident that out of the three ways of persuasion, the candidates used ‘pathos’ because of the content they were providing. It was apparent that Bill Clinton was more prepared to display forms of persuasion than George H.W. Bush was because Clinton had prior experience dealing with lower income people. In the upcoming paragraphs, I will explain and analyze how each candidate made use of the three forms of persuasion: logos, pathos, and ethos.

Television is a form of communication that can be used to transfer information to the general public, and its full value and effects can be seen at all times, especially during election seasons. To some extent, this medium has helped people make informed decisions on which candidate is suitable to be president. However, this positive influence could distract people from focusing on policy and turn the election into a popularity contest.

It is very common among the United States’ political sphere to rely heavily on T.V. commercials during election season; this is after all the most effective way to spread a message to millions of voters in order to gain their support. The presidential election of 2008 was not the exception; candidates and interest groups spent 2.6 billion dollars on advertising that year from which 2 billion were used exclusively for broadcast television (Seelye 2008.) Although the effectiveness of these advertisements is relatively small compared to the money spent on them (Liasson 2012), it is important for American voters to think critically about the information and arguments presented by these ads. An analysis of the rhetoric in four of the political

The invention of the television has had an impact on all aspects of American's lives. It has affected how we work, interact with others, and our foreign relations. One part of American society that it has especially affected is presidential elections. Television has impacted who is elected and why they were elected. Since the 1960's television has served as a link between the American public and presidential elections that allows the candidate to appear more human and accountable for their actions; consequently this has made television a positive influence on presidential elections. But it has also had a negative affect on elections, making presidential candidates seem like celebrities at times and making it easier to publicize mistakes

The ad claims that Jeb Bush would be the best President out of the candidates that ran.

The TV advertisement was made by Mitt Romney’s campaign administration. The main purpose of the ad was to make people believe that Barack Obama did not support small businesses. Also, the ad was meant to sway opinions, and convince people to vote for Romney. This was put on the air during the months leading up to the presidential election, which is when both candidates were trying to gain support. Both of the candidates were putting out commercials similar to this one, and around 75% of all of the presidential campaign ads were negative.

“Twenty-first-century election campaigns are structure to garner the most favorable media exposure reaching the largest number of prospective supporters, with the greatest degree of candidate control over the message”. (Dunaway & Graber 2009. Pg. 315) Media in regards to political advertising is much more narrower. Some candidates are primarily interested in voters who preference the outcome of the race instead of the process of the election. A great example is President Obama in 2008, had little interest in any media markets in California because he expected to win by a comfortable

The first ads I will review are from the 2004 election, specifically on the issue of the war in Iraq. The first ad from President Bush is titled “No Limit”. Bush’s ad attacks Kerry’s opposition to fund the Department of Defense in support of the war on Iraq. Also, the ad further exploits Kerry by highlighting his decision to vote for a bill after the first World Trade Center attack in 1994 that would have significantly decreased the nation’s intelligence budget. Sen. John Kerry’s ad “Obligation” claims Bush has essentially overreached on the war in Iraq and cites a report that large amount of missing munitions given to insurgents as a risk to national security and the safety of our US troops. Though President Bush was re-elected it was his

In sharp contrast to past elections when candidates campaigned in-person, the 2016 election has been significantly mediated through mass media. With such a large influence on voters, the media not only determines which issues and events are salient in voters’ minds, but also how voters evaluate candidates. Moreover, media coverage, depending on its content, can influence whether voters think about candidates in terms of campaign issues or candidate attributes.