Panera Bread 's Mission Statement Essay

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Panera Bread Analysis
Panera Bread has established itself as one of the most popular, fast growing “bakery-café” restaurants in the United States as well as in Canada. With 1,800 locations in 45 states, the franchise appears to be unstoppable. This in part is due to the superior customer service experience that keeps customers coming back time and time again. Just to give you an example, in 2012; the most recent year that data is available, Panera Bread brought in an astounding $2.13 billion in revenue, about $1 billion more than its revenue in 2008.
Panera Bread’s mission statement is “a loaf of bread in every arm”. I find this to be very shallow, lacking direction for employees and meaning. For a company, as successful as Panera, I expected a more developed mission statement. It fails to address some of the key criteria that belongs in effective mission statements. For example, it doesn’t guide employee behavior, address the customers experience and doesn’t tell the employees how the company wants to operate and what type of company it is. Back when its main focus was just on bread this mission statement might have been suitable but now I believe it should show their growth and expansion over the years.
Strategy
The driving concept behind Panera Bread is to provide a premium specialty bakery and café experience to urban workers and suburban dwellers. Panera can compete at a high level in the quick food industry because of what they offer customers better than their

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