Personal Injury Client Analysis

Decent Essays

About five years ago, I put a process in place for new personal injury clients that has resulted in a substantial increase in the number of referrals that I get from satisfied clients. The process begins with the initial appointment. During the appointment, I explain to the client the following:
My job is not to just sign an agreement and collect a fee at the end of your case. My job is to coach you and guide you through the entire process.
Every champion athlete needs a good coach. The greatest basketball and football players need coaches to guide them. If you go to a foreign country, you need someone who knows what they’re doing to give you the guidance that you need.
I'm going to turn 60 years old this year. I've been a lawyer for more than …show more content…

That works in all aspects of life, including attorney/client relationships. I’ve found that I’ll be able to develop a much better understanding of you and your care and treatment if I meet with you on a regular basis.
What I just revealed to you is the most valuable information you’ll ever read or hear concerning the attorney/client relationship. If you follow the script that I’ve laid out for you, you will position yourself as an individual who really cares about his clients.
This process has worked great for all my clients. The female clients love it because they are, by nature, relationship oriented. The men appreciate it because they immediately connect with the coaching analogy and understand that in order for me to good job for them, they need to be communicating with me on a regular basis.
Every once in a while, I have a client who has so much going on in her life that it’s a burden for her to come to my office on a monthly basis to discuss her case. Even though I understand her situation, I still insist on meeting with her on a periodic basis to discuss her case. While she may complain about how busy she is, she can’t help but understand at a deeper level that I care about …show more content…

You can’t afford to take marginal cases or cases where the client is going to be a high-needs client who is never satisfied with the level of service that you provide.
As I’ve stressed in the past, in order to get to a point where you have a healthy flow of new clients and a substantial increase income, you need to have several effective marketing systems in place that automatically generate new calls to your office.
If you want to get to a point where your clients are referring good-quality cases to your office, it is imperative that you put this process in place. If you don’t feel as though you have the time or the resources to fully implement the process, you should still immediately put the process in place for your high-value clients.
It’s important that you understand that it’s okay for you to give certain clients premium service while the rest of your clients only receive higher-than-average service. You have to be willing to put a plan in place where you intentionally give more attention and effort to the clients who are going to generate the most fees for your

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