Persuasion 333 : Movie Analysis

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For our communications course entitled Persuasion 333, I will be discussing a piece of media and three various topics that we have engaged in so far during the semester, that can be found within the media itself. For my media, I choose the movie The Pursuit of Happiness, which was released in 2006. Life is a constant battle for single parent Chris Gardner (Will Smith). Evicted from their apartment, he and his young son (Jaden Christopher Syre Smith) find themselves homeless with no place to go and in despair with no one to turn to but each other. Even though Chris eventually lands a job as an intern at a respected brokerage firm, the position does not pay. The pair must live in shelters and undergo many hardships, but Chris refuses to give up as he struggles to create a better life for himself and his son. For this post, I choose to analyze: Interpersonal Communication, Self-Monitoring, and Elaboration likelihood model.

The first topic of persuasion that can be observed within the film is the interpersonal skills and communication. In the movie Chris Gardner had invested his life savings in Osteo National bone-density scanners, he has a difficult time selling them as the technology is very expensive and only slightly better then more widely available x-ray scanners. Chris used the interpersonal method to sell his scanners. Instead of calling the different medical facilities or sending flyers about his product, he went directly to the facilities and had a

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