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Idiocracy: Movie Analysis

Decent Essays

Anyone who watches the movie Idiocracy, may think that it is the stupidest movie that they have ever seen. In fact, they may think that it is so stupid, that just watching it made their IQ drop a few points. Although Idiocracy is a comedy, the director Mike Judge is warning us what our future would look like if we drive our focuses away from important things, such as education. The film Idiocracy reveals the ways in which mass media can negatively affect a culture’s intelligence. More specifically, the film shows how corporate consumerism hurts intelligence, how entertainment media hurts intelligence, but most importantly how intelligence is needed to face the challenges of the day. Joe Bauer is the main character in the movie, he worked …show more content…

In Russ Baker’s essay “Stealth TV”, he talks about how companies are targeting children in school. He talks about how textbooks mention brand names in them, how corporations put their logos on materials they offer to schools, and how pop companies get schools to only sell their products “exclusively”. Also companies will give computers to schools that sometimes will track the behaviors of students and what they look at. That’s how corporations get their products to be seen in schools (320). That relates to us because corporations are trying to shove their names in people’s faces as much as possible so that people will buy from them. In the movie, Brawndo is seen everywhere, even in water fountains as opposed to water, which makes the people think that it is the brand of choice, and nothing else is acceptable. When Joe enters Frito’s house for the first time, you see that Frito’s TV screen is covered in advertisements. Also every time the Secretary of State would say something he would finish with “brought to you by Carl’s Jr” (Judge, Idiocracy). Every time he said that, he would get paid large amounts of money. With all that said, humans will be looking more at brand names which will help expand certain corporations. If corporations get too powerful then humans will always look up to them and maybe someday go to college in a …show more content…

The more entertaining something is, the more likely people are to watch it. Since that’s the case, TV shows and movies are going to focus on entertaining people rather than informing them. That could lead to the loss of people reading books and literature. The less people read, the less they will be informed about past and current events. In the movie for example, in the end Joe and Rita finally make it to the time machine, they find out that it is an amusement ride (called “Time Masheen”). The ride has a historical theme that talks about how Charlie Chaplin was the leader of the Nazi party, where he used dinosaurs in the war against the world. And how the U.N. (pronounced “The Un” in the movie) “Un-Nazied the world forever”. The less society reads literature and the more they watch TV/movies, the more loss of language will be present. Later on in Neil Postman’s essay he goes on to say that entrainment shows have “fragmented and discontinuous language”. People who are acting do not have time to think or question what the other person is saying due to time constraints. Also it would be boring to watch if people went back and forth and said what they were thinking. A show that has a lot of talking and not much action in it will be shown at a different time when it has to compete with a show that is full of entertainment, otherwise people will not watch it (378).

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