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Persuasive Essay On The Java House

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The Java House, located on East Washington Street in Iowa City, Iowa is a major study hub for students attending the University of Iowa. The founder, Tara Cronbaugh, opened the first Java House locations in 1994 after taking a trip to The University of California, Berkeley and developing a fascination with coffee house ambience. Cronbaugh admired the relaxing, yet social environment of the coffee houses on Berkeley's campus. She felt she had a mission to bring that same ambience to a place back in Iowa City for the students at The University of Iowa. Since then, hundreds of University students visit the Java House every week to enjoy a wide range of beverages or homemade pastries. However, The Java House has become much more of a study …show more content…

It makes logical sense to allow a table to be open for students who genuinely need to be there.
Another way The Java House convinces students at The University of Iowa to get their coffee to go if they aren’t going to study is by appealing to pathos, or emotions. The Java House engages all the senses to promote a studious environment. Immediately entering the coffee shop, one will notice it is dimly lit, with a darker color scheme and warm-toned antique furniture. The color scheme, as well as the lighting, invoke a sense of relaxation into University of Iowa student customers that is perfect for studying and not so much for socialization. Although many students have earbuds or headphones in, low volume, calm music plays throughout the shop. The music volume and genre allow for students to stay on task and not to get distracted easily. The subtle smell of coffee also engulfs the whole shop, creating an even more relaxing atmosphere. Lastly, when looking around one will notice the vast majority of students are doing school work. All the senses work together to communicate that The Java House is a quiet, relaxing environment ideal for studying and productivity, not for friendly get-togethers or dates. Therefore, if that was a student’s intention they should get their coffee and go somewhere else more lively, fun, or casual, so they could better enjoy themselves and make sure not to disturb or distract those working at The Java House.
The Java House uses

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