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Persuasive Writing

Decent Essays

Do children really know what it is like to write everything by hand? With all of the technological advancements today’s children are being forced to use iPads, computers, etc. to do school work instead of using a pencil and paper. This is causing poor handwriting in the younger generations. I know that my children’s handwriting is terrible because of this and they are always asking why they have to learn to write legibly because they can just use a tablet or computer to turn things in. Bic’s advertisement to “Fight For Your Write” effectively persuades parents today to purchase their products through ethos, logos, and pathos. When looking at this advertisement you see that it has a turquoise background that has sun, stars, and lightning bolts that are sketched in. There is a big whiteboard at the top that has the Bic logo and the slogan “Fight For Your Write” and it is wanting the audience to join their mission to save handwriting. On the board, it looks like it is written with their products. In the center, it has two children, one black boy with glasses and one white girl with red hair. The children are holding up pens and pencils with what looks like fake smiles on their faces. There is a white shadow surrounding the children that make it cartoon-like. At the bottom of the page, there is the yellow-mustard like the color from the Bic logo with the words “Better writers make better readers. To learn more about our mission go to BICFightForYourWrite.com.” To the right of

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