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Philips vs Matsushita (Summary)

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Philips was founded by Gerard Philips and his father in 1892 in Eindhoven, Holland . Then, they recruited Anton Philips (Herard 's brother), an excellent salesman and manager, and soon after they became the third largest light-bulb producer in Europe. However from its beginning on it always took care for his workers. As an example in Eindhoven it built company houses, bolstered education, and paid its employees so well that other local employers complained. When larger electrical product companies were trying to diversify Philips only focused on one product, light-bulbs which enabled the company to create significant innovations.
They scraped old plants and after advances were made they used new machines or factories. They also became …show more content…

The first attempt of reorganization took place in the 1970s. As it was obvious, since the V2000 videocassette format was developed and Philips was forced to abandon it because the North American Philips decided to outsource it, although it was technically perfect, that the NOs were to powerful. So CEO Van Reimsdijk tried to decrease the number of products marketed, build scale by concentrating production and increase the flow of goods among national organizations. He wanted to close the least efficient plants and to convert the best into International Production Centers, each supplying many NOs. So the PDs should gain more control over the manufacturing operations.
Rodenburg, his successor, furthered the Matrix simplification by replacing the dual commercial and technical leadership, which was known as the success-secret of Philips, with single management at the corporate and national organizational levels. So the problems grew even more. The next reorganization took place in 1982 by CEO Dekker. He was aware of the Japanese cost advantage and so he closed inefficient operations. He focused on the core operations by selling some businesses and acquiring an interest in Grundig and Westinghouse 's North American lamp activities and also supportet technology sharing agreements and entered alliances in offshore manufacturing. To deal with the slow moving bureaucracy, he continued also to replace

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