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Porter 's 5 Forces Analysis

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Industry Analysis Porter’s 5-Forces Analysis Porter’s 5 Forces Analysis demonstrates that Apple, as a company, has few forces against it. The few risks to the company are essentially negligible, and only offer medium risk. There is no real competitive rivalry to speak of as Apple is exclusive in it’s products, and cannot be re-created at this time. There are substitute goods available, but they do not match all of the specifications of a singular Apple product. Apple has also avoided price-based competition by staying out of low end markets where price is the main differentiator. Additionally, Apple products never go on sale. This is due to Apple generating a superior product to Android, rival tablets and eReaders. This has allowed Apple to compete primarily on quality, service, and maintain a unique ecosystem. As bargaining power is determined by the uniqueness of supplier’s products, supplier for Apple have little competitive advantage nor bargaining power. In fact, the majority of suppliers compete for contracts with Apple, and seek out maintaining those contracts by providing products at cheaper than competitor rates. Apple has also reduced the power of suppliers through the designing of its own computer chips and processors. Additionally, Apple reduced the power of manufacturers, like Qualcomm, by buying manufacturing equipment and only allowing this equipment to be utilized for Apple products. Finally, Apple reduced the power of distributors by taking over

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