preview

Power Of Suppliers : Supply Technology

Better Essays

Power Of Suppliers Low - Suppliers only supply technology, but the drug is produced in -house. Bargaining power of suppliers may slightly increase with their specialized knowledge, but a wide base of suppliers negates that out.
Power of Buyers High - While the patent of the drug lasts the company has a monopoly and dictates the price but once it expires, other drug companies produce generic versions and thus the power of buyers increases
Threat of new entrants Low – Highly competitive nature of the industry and high risk involved shuns the new entrants. Also High Investment in R&D with no guarantees that a new drug can be created increases risk of no ROI
Threat of substitutes Medium to High - generic drugs that come out to market at lower costs once the patent on the drug expires or any other alternatives to a drug like surgery or treatment.
Industry Rivalry /competition High – Highly competitive industries well established R&D to produce new drug and get patents motivated by high levels of income due to patented high priced drugs.
Cipla has always been known for its product development skills and manufacturing prowess. They have been successfully largely due to their strong R&D capabilities and seldom had any direct marketing or sales presence in overseas markets, preferring instead to tie up with local distributors.
Their current structure includes
• Five regional zones: India, North America, Europe, South Africa, and International (rest of the world).
• Three

Get Access