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Prejudice And Racism In 'Project Implicit'

Decent Essays

In the Stanford Encyclopedia, Implicit bias is categorized as a “ relatively unconscious and relatively automatic feature of prejudiced judgment and social behavior.” These social attitudes are accumulated by one’s experience of “ members of socially stigmatized groups” such as blacks, women, and the LGBTQ+ community(Stanford, 2017, Edward, Brownstein). In this paper, the role that film plays in implicit biases towards blacks is examined.

Founded in 1989,“Project Implicit” is a research study conducted by Harvard, Virginia and Washington State University that examines implicit biases of all kinds. The main study that was examined was the testing of preference towards blacks and whites. The hypothesis was that a majority of Americans had an automatic preference over whites than blacks. The test was implemented by assigning negative and positive words to each (race). A control group would then be tested on how quickly they respond to those negative or positive associations when faced with either white or black faces. It was found that individuals readily associate positive stereotypes and attributes with whites rather than other races, particularly …show more content…

Denis, the relationship between racism, racial inequality, and racial discrimination was compared. Using sociology in order to examine how society views racism and how it is perpetuated in a seemingly “post-racial” society, Clair and Denis broke down the fundamentals of subtle racism. They explored the Implicit Association Test(IAT), and how researchers found that individuals associate positive traits towards whites over blacks. Additionally, they mentioned that”studies of implicit biases would benefit from deeper engagement with macro-sociological research on the media and other institutions that could shape implicit attitudes”(Racism, Clair, Denis, 3.2). One restriction to the study, however, is the lack of commentary on how implicit bias is obtained through

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