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Marketing strategy of Vinamilk CORP The brand name "Vinamilk“most powerful brand was voted as a "famous brand" and a group of 10. Strong domestic distribution . WEAKNESS Materials accounting for percentage of 60% - 70% product price should the price increase. Currently, buying fresh milk from households provided about 25% of raw materials for the company left most is imported. Risks associated with raw materials, the company may face risks of exchange rate. MARKET SHARE 75% of the milk market share in Vietnam. CUSTOMERS ANALYSIS Anybody has demands. The rate of malnutrition. COMPETITOR ANALYSIS Having many Competitors of the company. Market share of these company is less than Vinamilk company. COLLABORATORS Dairy farms …show more content…

The price policy a. Price stability Vinamilk maintaining price stability since mid-2008. Vinamilk 's price on the market is only about 1/3 of the price of foreign milk. With price milk, Vinamilk accept the reduction or offset interest from the business several different product lines to share the burden with consumers spending, not the hole. b. Policies more expensive for better quality When the current product value is positioned high in the minds of consumers, the new product positioning completely favorable. A series of brand of Vinamilk be upgraded as: Dielac up Dielac Alpha colostrum colostrum of Vinamilk, Friso Friso Gold, Dumex Dumex Gold. c. Policy unchanged but higher quality The low value product positioning, Vinamilk use the form located higher value but unchanged. Typically locating the pasteurized milk and yogurt. d. Purchase price of the policy Vinamilk Policy: The more pasture, urbanization, good breeding conditions but transported far lower price. At the same time always seasonally adjusted purchase price and the price of milk in the world. In addition, the company also support prices for some models of sustainable development (case of dairy cooperatives Ever Growth - Soc Trang price buy higher than 100d/kg).  Effective pricing strategy of Vinamilk : Significant profit margin increased from 24.3% in 2006 to 31.7% in 2008. Although fluctuating raw material prices in

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