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Randolph Hearst Case Study

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Part B: i) Describe the rise to prominence of William Randolph Hearst

William Randolph Hearst was an influential figure in the late 19th and early 20th century through his domination of the American media for almost half a century. Through his use of sensationalistic and yellow journalism, Hearst successfully built his news corporation, Hearst Communications, which at its height of prevalence owned over 30 American newspapers, 18 magazines and several radio stations.

William Randolph Hearst’s privileged upper class upbringing was a significant influence and factor in his rise to prominence in the American media during the late 19th and early 20th century. Before being expelled, Hearst was inspired by Joseph Pulitzer’s New York World newspaper and worked as an editor for the Harvard Lampoon at Harvard university. At age 24, his multimillionaire father bestowed his failing San Francisco Examiner newspaper to him in hope that it would reform his delinquent behaviours. The social problems of the Gilded Age (1870s -1900) created a social dynamic in the American public which Hearst was able to successfully build his newspaper the San Francisco Examiner into the most widely read newspaper in San Francisco. He adopted a sensational brand of reporting, which later was referred to as “yellow journalism” which used hyperbolic and misinformed speculations and half truths which headlined the front page of the paper. Through his use of sensationalistic and ‘yellow’ journalism William

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