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Reaction Of Walter Benjamin And The Film ' Shadow Magic '

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Reaction Response to Walter Benjamin and the film “Shadow Magic”
“One might generalize by saying: the technique of reproduction detaches the reproduced object from the domain of tradition. By making many reproductions it substitutes a plurality of copies for a unique existence. And in permitting the reproduction to meet the beholder or listener in his own particular situation, it reactivates the object reproduced.”
- Walter Benjamin, The Work of Art in the Age of Mechanical Reproduction (1936)
Benjamin is saying that reproductions reduce the integrity of the art because the product is no longer authentic. Benjamin also speaks of “aura- a symptomatic process whose significance points beyond the realm of art.” (1936). according to him this is missing in works that have been reproduced or produced indirectly, i.e. a copy of a painting or a photograph. I think that the value of art is in the art itself and the use of it to express one’s inner goals and desires. Benjamin also speaks of the “shattering of tradition” that he believes is caused by the loss of authenticity of art in its original form. I believe that while there would have been a certain intimacy between the artist and the subject in the past. That does not exist today due to technology. We now can take thousands of photos a day, whereas 150 years ago a person may have sat for a portrait for a few hours. Reproductions while devaluing both the integrity and price of a piece of art, is a necessary price to pay for the
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