Research Report: the Price Elasticity of Demand

Demand may be price inelastic - Demand is not very responsive to changes in price. This means revenue will fall.

Price elasticity of demand is a Theory of the relationship between a change in the quantity demanded of a

The elasticity of demand measures the buyer’s reaction to price as its changing. “Economists measure the degree to which demand is price elastic or inelastic with the coefficient E d, defined as E d = percentage change in quantity demanded of product X/ percentage change in price of product X” (McConnell, C. 2011). Therefore, Ed=∆Qd/∆Pd. When elasticity of demand is measured less than one, demand is considered to be inelastic. The coefficient in an inelastic range is less than one. When this takes place the percentage change in price is more than the percentage change in quantity. It can be said that when inelastic demand is present that quantity becomes less effected by price changing.

2. Total revenue falls as the price of a good is raised, if the demand for the good is ( )

at total revenue and price elasticity of demand are closely related. (McConnell, Brue, Flynn, 2012)

Elasticity of demand is measured as the percentage change in quantity demand divided by the percentage change in price .

So even though demand is elastic, the estimated contribution of the paint is higher with the higher price. This use in price setting is one of the best uses for elasticity information,

Elasticity is a measure of the responsiveness of demand to changes in the price of a good or service. In the case of Steam Scot, when the price rises from 4 to 5, demand falls from 60,000 to 40,000 units. The original equilibrium market price of 4 pounds resulted in demand of 60,000 units and this generated revenue of 240,000 pounds. When the prices increased to 5 pounds the resulting demand is 40,000 units, and this generates total revenue of 200,000 pounds. When market price changes from 4 pounds to 5 pounds 40,000 pounds of revenue are lost in this indicates an elastic price elasticity of demand.

Price elasticity of demand enables business organizations to predict how their total revenue will be effected in the event they change the prices of their products. When a given good has inelastic price elasticity of demand i.e. Ed 1, then the percentage change in the quantity demanded is greater that the change in price. Thus, raising the prices of such commodities results to decline in the total revenue because the business may loss customers to their competitors. Nonetheless, reducing the prices of goods with elastic elasticity of demand increases the total

Elasticity of demand represented as “Ed” is defined as a “measure of the response of a consumer to a change in price on the quantity demanded of a good” (McConnell, 2012). Determinants for elasticity of demand would include the substitutability of a good, proportion of a consumer 's income spent on a good, the nature of the necessity of a good and the time a purchase is under consideration by the consumer. Furthermore, elasticity of demand is calculated with this formula:

Some of the most important knowledge gained for practical purposes concerned the concept and application of supply and demand. Anecdotal evidence of supply and demand can be seen all around us; including the way that gasoline prices increase and decrease as a result of the way oil prices, which resulted in a basic understanding of the underlying concept. Other areas where this can be seen include examples such as the stock market and even web sites such as eBay with the auction of goods. However, the ability to understand the way this operates not only helps to explain the observed outcomes, the ability to use this to help predict potential outcomes for different scenarios is highly useful. The concepts of elasticity and cross elasticity with different influences, such as disposable income and competing products are all

The following graph demonstrate the demand curve of how many items of a product or service a consumer would like to purchase at different prices. Now by having the product at a lower price, the more a consumer is likely to buy. For that same reason it can be concluded that the price is one major factor of the product demand.

If the value of price elasticity coefficient is greater than one in absolute value. This means that a small change in price results to a greater change in quantity demanded.

If the demand for the good or services of the company is elastic then the change in quantity demanded would be greater than a change in price. Let’s say the 10 percent decrease in price will cause increase in demand for 20 percent. The effect of this changes is that customers buying more products of this company. They are buying it for lower price but the price decrease outweigh by increasing quantity of the products or services. In this case the company benefits from these changes by raising profits. On the other hand, if company would raise the prices for the product the quantity will decrease so does the profit.

Recall that the elasticity of demand, which measures the responsiveness of demand to price, is given by