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Rhetorical Analysis: Mad Men

Decent Essays

New York City was booming in the 1960’s. The rich were getting richer and the poor continued their same path. This day and age people worked for their power. The first scene in the AMC series Mad Men, defines mad men as, “A term coined in the late 1950’s to describe the advertising executives of Madison Avenue… They coined it” (Smoke Gets in Your Eyes) appears. The boldness and color choice of the text (white and black) makes the opening scene dramatic and gives the audience the persona of these type of men before even watching the series—all the way to their racist view points and sexist opinions. To these high living New York men, the majority of their interests consists of earning money, women, and pleasing others, sexually or in business …show more content…

Family is not his number one priority. His is a very selfish man and he knows it. His wife and children live in the suburbs outside of New York in an extremely wealthy neighborhood. He also has another place in the city to stay. He comes home to his big house in the very last scene in the first episode and he tells his wife hello and walks out of the bedroom. He enters the kids’ bedroom to see them sound asleep. These children are exactly the type of fortunate kids that “Class in America” describes. “The bottom line is that very affluent families transmit their advantages to the next generation . . . economic success is due in large part to the wealth and privileges bestowed on them at birth” (Mantsios 392). The Draper children will be born into money, and because of their fathers’ position in work he has many connections in the city. This is a major help compared to the way Don grew up. He grew up on a farm with no money, was later drafted into the war which makes his story is rare because he made it all the way. This fact is backed up in the reading, “Another study showed that fewer than one in five men surpass the economic status of their fathers” (Mantsios 391). Don beat the odds. He has created an easy ladder for his children to climb up their way to the

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