Rhetorical Appeals In Communication

Rhetorical appeal is intended to persuade individuals to think a certain way, conduct themselves in a certain manner, or the purchase particular products. Unlike speech in which an individual relies on their persona and content of speech to get their point across to an audience or consumer, advertisements use images to enhance the impact and appeal of logos, ethos, and pathos.

The four texts that I have read seem to all use a variety of rhetorical appeals. After analyzing them, I noticed each had a speaker, an occasion, an audience, a purpose and a subject. Not only did they use “SOAPS” but they also used ethos, logos, and pathos to strengthen their speeches and to really connect with the audience. They proved that they’re credible, then they used sources and quotations and eventually they hit the audience with emotions.

In the articles Man Takes First Steps on the Moon by The Times, In Event of Moon Disaster by William Safire, The July, 16, 1969, Launch: A Symbol Of Man’s Greatness by Ayn Rand and, the picture Transported by Herblock they all develop a purpose. These texts interact among the speaker, audience, and a subject that affects the text . These texts show an appeal to ethos, which is greek for “character”, pathos, which is greek for “ suffering” or “experience”, and logos, which is greek for “ embodied thoughts”. These rhetorical appeals are techniques to persuade an audience by emphasizing what they find most important or compelling. The term rhetoric was found by Aristotle which later he used a triangle later called Aristotelian triangle. This triangle

Logos, pathos, and ethos have been existing to empower and strengthen our writing. In this rhetorical analysis essay, logos, pathos, and ethos that are used in the Annual Address will be clearly identified and evaluated. The Annual Address written by Joseph Jackson discusses the issues of discrimination and racism. It was written and delivered at the 84th Annual Session of the National Baptist Movement. Unlike many others back in history, Jackson believes that actions should be taken place before any demanded result. Jackson appeals to his fellow race to take action and adds credibility to his claims by using historical examples from the past. Also, Jackson makes personal connections with his targeted audience, black people, which builds trust between the speaker and the reader. We will be examining the context of the this speech and Jackson’s perspective and claims.

Rhetoric appeals is something that we use in our everyday life and sometimes without even knowing it. Sometimes it can be hard to tell which rhetoric appeals are being used by the speaker, but once you can identify them you cans see how the speaker is trying to persuade you based on what rhetorical appeal they are using. Many writers have use rhetorical appeals as a way to make make the audience feel what they feel, in an act to persuade them to once side. That can be seen a lot in persuasive writing.

The rhetorical strategies of Ethos, Pathos, and Logos are used in the media every day to persuade society. Whether it be for sales, politics, or everyday news, these three styles of persuasion influence how people are affected by the media. Pathos targets an emotional response. This causes viewers to accept or reject a claim or idea based on how it makes them feel. This is a very effective form of persuasion, however it can be incredibly manipulative.

When it comes to writing and speaking, there are many aspects that make up sophisticated rhetoric. There is the rhetorical triangle and the rhetorical appeals. The rhetorical triangle demonstrates who the author is, who the audience is, and what the purpose is. The rhetorical appeals are pathos, ethos, and logos. All of these together are core components.

While reading different stories or books, rhetorical appeals allow the reader to analyze and understand what the author is trying to do via persuasion. There is three part to this process, the author, the one who wrote the text, the reader, and the actual text. Three appeals are used during this method. Logos, the author uses logic to convince the reader. Pathos, the author uses emotions to engage the reader. Ethos, is solely based on the authors experience when writing the text.

The Art of Rhetoric is when a speaker or author tries to persuade a specific audience to their point of view. The Art of Rhetoric can be found in many places: advertisements, documentaries, commercials, politicians on the campaign trail, and even teenagers trying to get out of trouble. The Art of Rhetoric consists of Ethos, Logos, and Pathos.

Rhetoric is a powerful tool to be used for writing, speaking, and engaging the audience. It can be used in almost every aspect of life, and understanding it is a great way to persuade an audience. It has been used extensively since its creation by ancient Greeks all the way through today. One example of rhetorical strategy an advertisement is from the Frontier Post, the advertisement consists of car keys being display in a manner that portrays them as a gun with the text “ takes a life every every 25 seconds” and “Drive Safe”. This Pakistani ad was a viral hit back in 2014(streetsblog.org).

Aristotle believed that rhetoric frequently utilizes three persuasive appeals, Logos, pathos and ethos. The newspapers, magazines and newsreels of the day, certainly support the use of these types of rhetoric.

In every speech you hear, news article you read, and commercial you see rhetoric is being used. Rhetoric is a technique used to try and persuade or please an audience. When writing, writers always have to think about the subject of the situation, their audience, the occasion (place and time), and the purpose or point that they are trying to get across. A key thing that writers focus on is ethos, logos and pathos, all of these play a huge role in trying to convince the audience to believe what the speaker believes or buy what they are selling. Ethos is trying to get the audience to trust you or getting someone who the audience trusts, logos is using logic and reason like numbers and graphs and statistics, ethos is going after the audience's emotions or beliefs to make them feel more connected or understanding. With all this in mind, you have to know how and when to use these different ways of persuasion because if you don’t you will have an inneffective piece of writing. When using your rhetorical devices correcting and you can persuade someone, that is an effective piece of writing.

The two speeches I will be comparing in this essay are Michelle Obama’s Speech at the 2016 Democratic National Convention and Shirley Chisholm’s “Equal Rights For Women” Speech because in my opinion they’re great speeches and they both used the appeals in the rhetorical triangle in order to prove their point and convince the audience. They both reach out to the audience by the choice of words they use and the way they word their sentences. Michelle Obama’s speech she mainly uses all three rhetorical appeals - logos, pathos, and ethos. Shirley Chisholm’s speech uses two of the three rhetorical triangle appeals - pathos, and ethos.

The expression “Hello” is heard on a daily basis. This creates the question, what is implied in a “Hello” is there something to expect in return or does it come naturally? The primary Rhetorical appeal that exists in “Hello” is Pathos.

When one argues a point, it is not to convince himself or herself, but to convince others. Luckily, success is easily achieved if the right approach is taken. To break things down, Aristotle’s Rhetorical Triangle helps guide the approach of an argument, based on the argument’s target audience. Aristotle believed knowing the target audience was the most important part to winning an argument. The Rhetorical Triangle outlines three different types of persuasive appeals: Logos, the logical appeal, uses facts and reasoning as support for an argument; Ethos, the ethical appeal, uses professional credibility and trustworthiness of the author to win an argument; and Pathos, the emotional appeal, uses emotional response from the audience to win them over. When used for the correct audience, it’s very clear that the persuasive appeals Logos, Ethos and Pathos, consistently help win arguments.