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Ritz Carlton Porter's Five Forces

Satisfactory Essays

Identify and list each of the Five Forces.
There are several tools that are apparently used to understand how the environment affects businesses whether positively or negatively. However, Carpenter, Bauer and Erdogan (2010) provided the Five Forces frequently used to analyze the competitive environment of a firm which was developed by Michael E. Porter in 1979. The Porter’s Five Forces include Rivalry, New Entrants, Buyers, Suppliers, and Substitutes. To conceptualize these forces, it is appropriate to present them in a chart and this will be actualized in the next topic below. You may want to do this using a visual aid, like a chart.
Having identified the Five Forces above, it is essential to use a visual aid, and specifically, a Flow Chart …show more content…

First, hotel and resort business is quite lucrative and the likelihood of other organizations (new entrants) entering into the industry fundamentally poses a threat to the Ritz-Carlton hotel. Secondly, the power of buyers threatens Ritz-Carlton in the hotel industry. When there are new entrants participating in an industry, customers have options between new hotels and the existing one; thereby reducing the profit margin of the existing hotel. The third forces Ritz-Carlton hotel has in its competitive environment is the Supplier power. When new entrants participate in the hotel industry, the supplier could increase the prices of products and has more option to take its products to other hotels at a higher price, therefore, poses a threat to the Ritz-Carlton competitive environment. Fourthly, substitutes are a threat to the Ritz-Carlton hotel because new entrants that can offer almost the same service have the propensity to attract customers and eventually reduce Ritz-Carlton profit margin. The fifth and final force is a rivalry. New entrants, when they begin to cause lower growth and reduce customers coming to the Ritz-Carlton hotel, then, that indicate a sign of a formidable competitive rivalry among them. These are the five forces the Ritz-Carlton hotel has to confront in its competitive …show more content…

For instance, new entrants into the hotel industry affect Ritz-Carlton hotel’s ability to expand its market share. New entrants bring additional service capacity and customers may be attracted to them, therefore, reducing the returns and revenue of the Ritz-Carlton hotel (Carpenter, Bauer, & Erdogan, 2010). Furthermore, buyer power affects the Ritz-Carlton hotel because a new entrant provides customers with alternatives. When buyers are few and more hotels are available, Ritz-Carlton would be forced to reduce its price in order to attract and retain customers. This also reduces the profit margin and retard growth of the organization and as well affects the new entrants. Additionally, the supplier power evidently affects the Ritz-Carlton hotel because with new entrants competing in the industry, the supplier could increase the price of its products knowing well that the industry is saturated and firms are competing among each other. Obviously, such price increase from the supplier jeopardizes the profit-making of the Ritz-Carlton hotel if it does not recuperate the supplier price increment from customers. The supplier power, therefore, affects the organization and affect new entrants and the power of buyers as well (Porter, 1989). Another force that can affect the organization is what we referred to as substitutes. Substitutes are things that buyers can use as a replacement for what they have.

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