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Rocky Mountain Audit

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| | | | [Rocky mountain chocolate factory strategic audit] | | Strategic Management & Business Policy * Table of Contents 1. Executive Summary …………………………………………………………… ...............3 1.1. Organization Background…………………………………………………………3 1.2. Current situation....…………………………………………………………………3 1.3. Strategic posture...………………………………………………………………….4 1.4 .Strategies............................…………………………………………………………5 1.5.RMCF Policies............................................... ………………………………………5 1. Corporate Governance......……………………………………………………………….6 2.4. Board of directors................…………………………………………………….....6 2.5. Top …show more content…

As of March 31, 2008, there were 329 Franchised in the RMCF system. RMCF 's growth and success was dependent on both its ability to obtain suitable sites at reasonable occupancy costs for franchised stores and its ability to attract, retrain, and contract with qualified franchisees who were devoted to promoting and developing the RMCF store concept, reputation , and product quality. As March 31, 2008, there were five company- owned RMCF stores. These stores provides a training ground for company – owned store personnel and district managers and controllable testing ground for new products and promotions, , and training methods and merchandising techniques, which might then be incorporated into the franchise store operations. Factory sales increased in fiscal 2008 compared to 2007 due to an increase of 28.8% in product shipments to specialty markets and growth in the average number of stores in operation to 324 in 2008 from 310 in 2007, with $16.7 Million increase in 2008. After 2008, and due to economic downturn. Sales have slowed but the company is in an excellent financial position to withstand the recession. RMCF 's revenues were derived from three principal sources: 1) sales to franchisees and other chocolates and other confectionery products manufactured by the company; 2) sales at the company-owned stores of chocolates and other confectionary products; and

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