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Room And The Road Consumerism

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Consumerism: A Society of Wasting

In today’s fast-paced Western society, an individual’s purchasing power and materialistic ideals are synonymous with their economic status, nonetheless what would happen to our consumeristic views during and after traumatic events? Room, a novel about a mother and son living in a small space with little contact with the outside world until their eventual escape, demonstrates that consumerism is embedded into our habits and only temporarily dissipates for survival. Conversely, The Road, a novel about a man and his son surviving the aftermath of the apocalypse, reveals that our patterns of consumerism vanish with the passage of time. Though the texts hold different opinions on the power of consumerism after …show more content…

The mass production of the Industrial Era manufactured the concept of consumerism and thus the age of “spend[ing] freely, and even wast[ing] creatively” (Design Observer) began. Since then, product sales have sky-rocketed as individuals strive to out-possess their neighbors with the latest models and dump the old, whether it was broken or not; hence the phrase, keeping up with the Jones’. Society has been transfixed by this to the point where they are blinded to the landfills of castoff, nearly new products. Objects quickly lose their value in today’s society and fresh eyes are needed to show us that these commodities still have usefulness. In the novel Room, after Ma and Jack escape from Room, she tries to explain to Jack why it’s okay that their uneaten plates of food are going into the trash, “[…] [I]t has to go in the trash because it’s – it’s like it’s dirty. […] It’s not actually, but nobody else here would want it after it’s been on our plates,” (Donoghue, 185) conversely, when they were in Room, Ma threw away none of the food, even during the power-cut, stating, “We have to use them up before they rot.” (Donoghue, 90). Likewise in The Road, no food was wasted but in fact, throughout almost the entire novel “[t]hey ate sparely and they were hungry all the time” (McCarthy, 31-32) as they had to carry everything with them. As proved by the texts above, consumerism has isolated Western society from the significance of even the most basic of products, food, and as we continue to throw out our leftovers, at the same time, over a billion people go hungry every

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