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SWOT Analysis: Internal And Swot Analysis In The Hospitality Industry

Decent Essays

1. Introduction:
The internal and external audit refers to the analysis of the environment in which the business operates. The environment can be defined as political, social, technological etc. An analysis of these factors is extremely important as it has a direct impact on the functioning of any industry including hospitality. An analysis of these factors provides the business managers an opportunity to identify opportunities and threats and come out with a plan of action accordingly to deal with the situation.

The hospitality industry has undergone tremendous and complex changes after the era of globalization. In United Kingdom the hospitality sector contributes to major revenue generation for the country and is also one of the major sources of employment and therefore it is extremely competitive and enjoys tremendous support of …show more content…

Porter’s Five Force Model: This tool deals with the study of forces which have both internal and external impact on the industry. It analyses the competition factors in market and the process by which the organization competes to make more profits. The results of this analysis are helpful for the business managers to take strategic decisions.

4. SWOT Analysis: The SWOT analysis for any organization is done to develop a strong business strategy. The strategy takes into account all the opportunities and threats in the market scenario. The SWOT analysis of the hospitality industry are:
Strengths
• The product or the service is new and unique and as per customer needs.
• The prices offered by the hotel for the same set of services are cheaper than the competitors.
• The location of the hotel is easily accessible to the customers.
• The hotel has a strong networking with all the stakeholders.
• The staff of the hotel is qualified and self motivated.
• The hotel has a good brand name.
• The level of customer satisfaction and positive feedback is high.

Weakness:
• The hotel is very new to the area and the brand is not well

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