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Sears Canada Essay

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Almost everyone has heard about the demise of Sears Canada. The loss of such an established and renowned retail company caused quite a stir. While many speculated the company hadn’t done all it could to keep up with a changing retail environment, others pointed to those same changes as a herald of things to come. Of more interest to employers and HR managers, employees, and the general public alike was the way Sears handled issues such as benefits and pensions for current and former employees. The Sears Situation Sears announced it was liquidating and closing all retail locations shortly after a country-wide rebranding effort. The retailer had long been in trouble, and the effort was meant to revitalize the company’s brand and make it more …show more content…

As the middle class has been hollowed out in Canada, there were fewer of these shoppers and more shoppers at either end of the spectrum. Both higher-end shoppers and lower-end shoppers avoided Sears, for opposite reasons. Other factors were at play, including a dowdy brand image among younger consumers, a lack of perceived quality, and pricing. Management practices can also be called into question, particularly when it came to supporting employees who were losing their jobs and benefits. The Sears Solution Clearly, Sears Canada found it could no longer operate and decided to wind down its operations. All current Sears employees lost their jobs, in addition to their benefits. Those former employees who had been receiving pensions from Sears Canada had their pensions cut off. This move outraged employees, their families, and members of the general public. Making matters worse, Sears Canada opted to pay large bonuses to executives and upper management. Many argued those bonuses could have, and should have, been used to support employees as they looked for new work or to help those who were relying on Sears Canada for their income in retirement or while on disability. The

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