Second Industrial Revolution: John D. Rockefeller, Andrew Carnegie, And Cornelius Vanderbilt

During the Gilded Age, the United States saw an increase in the power of big businesses, many of which monopolized their industries. This time period, although it appeared successful from the outside, was filled with governmental corruption. Manipulated by the robber barons of the Gilded Age, the United States government fell victim to their control. Contrary to this downfall, the nation celebrated much success in the numerous life-changing inventions attributed to this era. With the invention of the internal combustion engine, among others, there also came a major increase in the demand for oil. Entering the flourishing oil business in 1870, John D. Rockefeller created the Standard Oil Company, which later dominated the entire oil industry. Although he had years filled with success in the business, Rockefeller faced a disastrous court case that dissolved his company and years of his hard work. Despite this catastrophic event, Rockefeller found other ways to contribute his knowledge and hard-work by making innumerable philanthropic donations. After many years and countless efforts, John D. Rockefeller had one of the most outstanding and positive influences on the United States through his work in the oil industry and his philanthropic actions.

Without Carnegie, the steel industry, and the second industrial revolution in general, would never have progressed as much as it did. Carnegie did what was necessary to make the steel industry more productive and more efficient, for less money. He was a shrewd, ruthless, businessman who’s aggressiveness made the steel, railroad, and oil industries so economically successful. These characteristics, though not always looked upon as nice or sympathetic, were sometimes necessary. He had paid his time as a poor factory boy, and now it was his turn to live comfortably and aid others less fortunate to work towards the same success.

Captains of industry were defined as the business leaders whose means of amassing a personal fortune contributed positively to the country or society in some way. Andrew Carnegie and John D. Rockefeller were considered to be captains of industry because with their profits from either their steel company or standard oil company, they give back to the society instead of themselves. They believed in the idea that people give in to you, in which you must give out as well. They established many charitable foundations that allowed them to become well known philanthropist and made them distinguishable from the rubber barons.

     True, Andrew Carnegie and John D Rockefeller may have been the most influential businessmen of the 19th century, but was the way they conducted business proper? To fully answer this question, we must look at the following: First understand how Andrew Carnegie and John D. Rockefeller changed the market of their industries. Second, look at the similarities and differences in how both men achieved domination. Third and lastly, Look at how both men treated their workers and customers in order achieve the most possible profit for their company.

While Standard Oil did come to basically control the price of oil in the United States, it never engaged in 'predatory', or deep and unnecessary price cutting to push out it's competitors. John McGee states this about how Standard Oil accomplished this by other means: “It is correct that Standard discriminated in price, but it did so to maximize profits given the elasticities of demand of markets in which it sold. It did not use price discrimination to change those elasticities. Anyone who has relied upon price discrimination to explain Standard's dominance would do well to start looking for something else. The place to start is merger” (McGee 168). Carnegie on the other hand preferred to buy out all competitors that were in the same area of production as he was, and consolidate. Through consolidating most steel mills in the Pittsburgh/Pennsylvania area, he was able to control that particular step of the production process in the steel business, therefore maximizing his profits like Rockefeller, but in a different way. Carnegie preferred stable prices and stable business, and Harold Hotelling manages to place Carnegie's view on why he consolidated his mills as such: “This is the fact that of all the purchasers of a commodity, some buy from one seller, some from another, in spite of moderate differences of price. If the purveyor of an

The Second Industrial Revolution was ushered in with the invention of the production line. This made it possible for businessmen, such as Henry Ford, to prosper. Automobiles and a variety of other useful electrical appliances became accessible to the masses. The United States had become more success and this instilled a new confidence in the American people, which caused people to support the liberal policies of the 1920s.

In a move that would transform the American economy, Rockefeller set out to replace a world of independent oilmen with a giant company controlled by him. In l870, begging bankers for more loans, he formed Standard Oil of Ohio. The next year, he quietly put what he called "our plan" -- his campaign to dominate the volatile oil industry - into devastating effect. Rockefeller knew that the refiner with the lowest transportation cost could bring rivals to their knees. He entered into a secret alliance with the railroads called the South Improvement Company. In exchange for large, regular shipments, Rockefeller and his allies secured transport rates far

Rockefeller was obsessed with controlling the oil market and used many of undesirable tactics to flush his competitors out of the market. Rockefeller was also a master of the rebate game. He was one of the most dominant controllers of the railroads. He was so good at the rebate that at some times he skillfully commanded the railroad to pay rebates to his standard oil company on the traffic of other competitors. He was able to do this because his oil traffic was so high that he could make or break a section of a railroad a railroad company by simply not running his oil on their lines. Another one of Rockefellers earlier mentioned but not explained tactics was his horizontally integrated monopoly. Rockefeller used this horizontal monopoly to set prices and force his competitors to merge with him. (All with Doc. J) Document J shows that Rockefeller had his tentacles, or his influence and power around every piece of the oil industry. That, also, includes the politicians and their support.

An Industrial Revolution is the “change in social and economic organization that resulted from the replacement of the hand tools with machines and from the development of large-scale industrial production” (Danzer R50). The Second Industrial Revolution happened nearly one hundred years later after the First Industrial Revolution in England during the 1760s (Fagnilli 7). The Second Industrial Revolution was the cause of new inventions, government support for business, common natural resources, and increasing population (Fagnilli 7). The Industrial Revolution in the United States had impact on the economy, cities, workers, and environment (Fagnilli 7). The Second Industrial Revolution in the United States was paramount to changes

In a move that would transform the American economy, Rockefeller set out to replace a world of independent oilmen with a giant company controlled by him. In l870, begging bankers for more loans, he formed Standard Oil of Ohio. The next year, he quietly put what he called "our plan" -- his campaign to dominate the volatile oil industry - into devastating effect. Rockefeller knew that the refiner with the lowest transportation cost could bring rivals to their knees. He entered into a secret alliance with the railroads called the South Improvement Company. In exchange for large, regular shipments, Rockefeller and his allies secured transport rates far lower than those of their bewildered competitors. John D. Rockefeller said, "The day of combination is here to stay. Individualism is gone forever, never to return" (Hawke 128).

John Davison Rockefeller was the founder of Standard Oil Company in 1870 and ran it until he retired in 1897. Standard Oil gained almost complete control over the oil refining market in the United States by underselling its competitors. Rockefeller and his associates owned dozens of corporations operating in just one state.

John D. Rockefeller also started at humble beginnings. By taking risks and investing he found himself engulfed in the rapidly expanding oil industry. Not yet in the business directly he started his own company, The Standard Oil Company of Cleveland. Rockefeller's stake in the oil industry increased as the industry itself expanded caused by the rapidly spreading use of kerosene. The Standard Oil eventually, in a few years, purchased and controlled almost all the refining firms in Cleveland, plus two refineries

Question two: A few things happened that made people criticize John Rockefeller and Standard Oil. Some of these were accusations and one of them was the thought that John Rockefeller was involved in trying to get rid of his competitors and predatory pricing. It is said that he was trying to gain a monopoly in the railroad industry. Another accusation was that he bribed other men to spy on his competitors and made secret agreements. Standard Oil was made up of a variety of companies and they controlled a majority of the pipelines and refineries. Congress attempted to stop this monopoly from forming by passing the Sherman Antitrust Act that forbade combinations and trusts in business.

The second industrial revolution or American industrial revolution was a time that America went from being primarily an agricultural, rural society to being one of industry. Before the revolution most things were made in people's homes by hand and sold in small shops. Industry lead to factories, mass production and cities because people moved were they could find work. Many advancements and inventions of the time were to increase work efficiency and improve people's way of life. There were many different types of industry like transportation, coal, textile, commutation and many many more. The industrial revolution lead to many great advances in things like cars, aircraft, radio, telephones and many more things related to the transportation

The second industrial revolution was the change of our world even though many people moved from rural homes into cities because they can't get accepted in jobs and it started in the 1870-1944 after the civil war because “ during this time, many advances in technology and factories made it easier and quicker for farmers and manufactures to produce more goods and products to be sold.”