Secondary Research

1650 Words7 Pages
Cardiff Metropolitan University

Name:- Asiya Nabi Student ID:- ST20022942

Module Leader:- Eileen Gilhooly Module Code:- MBA7003

Submission date:- 19th Nov, 2012 Cohort:- Feb,2012

Assignment:- Values and Weaknesses of the secondary research and How primary research supplements secondary research

Contents
1.0 Introduction……………..………………………………………………………… 3
1.1Research definition………………………………………………………………….4
1.2 Secondary research …………………………………………………………………4
1.3 Advantages of secondary research………………………………………………… 4
1.4. Disadvantages of secondary research……………………………………………… 4
2.0 How primary research supplements secondary research…………………………… 5
2.1
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According to Denscombe (2007 cited by Saunders 2009), secondary data is not always presented in a form which would satisfy a researcher’s needs. One of its main reasons is either the data is out-dated or the methods of collecting that information would have been different which thus may offer information of very less value in fast changing market. Therefore it becomes important for a researcher to check the validity and reliability of the information. Another disadvantage of secondary research is that sometimes gaining access to secondary data becomes costly. According to Saunders (2009), market reports produced by big research firms like Mintel and Keynote costs a lot and thus researchers may not get the full version access to get full value of their research.

2.0 As per experts it is easy and quick to conduct secondary research but what makes people carry primary research? According to (Hague et.al 2008), the main reason for it is that people do not know how to locate the information and thus secondary research lays a base for primary research and thus helps in its increments. Primary research also increments the secondary data such as journals and magazines by reducing its inaccuracies and biasness. Therefore knowledge of conducting primary research is beneficial for filling this gap.
During our research for presentation material on fragrances, although readily
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