1.0 EXECUTIVE SUMMARY After the authorization of Secret Recipe as a title of our assignment by respected lecturer, we would able to start assignment on time. Our team of 8 members has been queried to assess the market for Secret Recipe in order to develop a marketing strategy with properly planning’s for the Secret Recipe. The main objective of we doing this report is to identify the Secret Recipe currently management and communication level in business in order to develop an successful marketing planning in future for our evaluation of assignment . We did this through completing a market analysis, determining the current strengths, weaknesses, opportunities, and threat that Secret Recipe facing currently. As we know, the Secret …show more content…
Other parties include Democratic Action Party (DAP), Parti Islam se Malaysia (PAS) and Parti Keadilan Rakyat (PKR). In total there are more than 30 registered political parties, all of which are represented in the federal parliament. Taxes The major proportion of government revenue comes from taxes, totalling 76 percent of revenue in 1999 (46 percent from direct taxes and 30 percent from indirect taxes). In 1999, the income tax rate was 28 percent for both resident and non-resident companies; however, companies resident in Malaysia have tax exemption on income brought in from abroad. The Malaysian government has introduced a number of initiatives for manufacturing activities, tourism, the agricultural sector, transportation, and communication. Trade Policy Trade policy is to pursue trade liberalization through the rule-based multilateral trading system under the World Trade Organization (WTO). Free trade agreements (FTAs) have traditionally been confined to trade in goods. However, after the establishment of the WTO, trade in services has been included in many FTAs. FDI /FII structure Malaysia government has a generally favourable attitude toward foreign investment, especially regarding projects that facilitate technology transfers, create high skilled jobs and contribute capital
There is a divide between Western Malaysia and Eastern Malaysia. The primary exports to Western countries come from finished goods out of Western Malaysia, whereas in Eastern Malaysia (Sarawak and Sabah) they primarily export raw materials to the Eastern world.
Price war also poses great threat to Secret Recipe. With the numerous new entrants into the cafe and restaurant market, many companies lower their price for sales turnover, which further threatens Secret Recipe‘s leading position.
Malaysia is a country of democracy, a multiparty system. The ruling party Barisan Nasional has been in power for over 25 years. That fact has provided the country with a high degree of stability, which is an important factor for companies investing in the country. Corruption exists in the country. This may be an obstacle for foreign companies, as it increases the company's costs and could cause problems. Transparency International takes 47th Malaysia out of 180 countries in its Corruption Perception
Free trade provides opportunity, it provides growth, and it provides struggling nations a chance. With free trade, markets open across national borders and the consumer ultimately benefits from higher quality goods at fair market prices. The producers of such goods now have larger markets to sell to allowing for the opportunity at increased sales, giving the consumer a greater variety of goods that can more individually meet specific demands. Free trade implementation to the United States foreign policy is a developing and revolutionary mindset that will bring prosperity to all parties involved. The United States will benefit from free trade because the market to purchase U.S. made goods and services will increase dramatically
Free trade, a system which symbolizes the WTO and is pursued by many nations. It is designed to significantly increase trade between the member nations of the agreement. Free Trade Agreements (FTA) have long been the cause of the economic rise, better labor standards, development, investment, inter-alia. Notably, the 2 biggest being the TTIP and the TPP; agreements which are perfectly described as FTA in their successful aspects. The TPP was initially an agreement between Australia and 12 other Pacific countries but ever since the declaration of withdrawal by President Trump has been subjected to obstacles in its way to being implemented. Considering the benefits of the TPP of delivering high-quality outcomes that will promote job creation,
Free trade is the idea of economies without barriers. Every one person has the entitlement to buy and sell to and from whoever they want. Free trade is represented by the european economic area and the north american free trade agreement as well as allows workers to focus goods and services where they have a clear comparative advantage.
Malaysia is a democratic country with excellent economic system. We are one the leading country in economic terms and being an example for the economy system we are using. In Malaysia, we are into mixed economy system. This economy system is the leading type of economic system that is used in most of the countries such as United States. Mixed economy system includes a mixture of capitalism and socialism. It combines private economic freedom, centralized economic planning and government regulation. Government plays major role in economic growth as well as distribution of wealth. For example, our government collects tax and provides subsidies at the same time for the public.
Free Trade is the concept we use when referring to selling of products between countries without tariffs, fees, or trade barriers. Free Trade simply is the absence of government interference or numerous restrictions, which has been labeled as laissez fair economics. Free Trade grants easier access to goods and services, promote faster growth for the economy, and also allows for the outsourcing of production of goods, which hurts the economy. Many believe that the free trade hurts developed countries and nations, due to the loss of jobs by international competition and can reduce the country’s GDP. Overall, free trade agreement with other countries can save time and money and increase participating countries economy.
Free trade areas, FTA, are economic integration arrangements in which barriers to trade (e.g. tariffs), exchange of goods and information among member nations are removed. It is arguable to say that fair trade aims to create equilibrium between LEDC's, less economically developed countries and developed nations in terms of trading activities and ethics. In saying this, free trading between more economically developed countries and LEDC's will mean
At Secret Recipe, we continuously strive to surpass our own commitments, and to be recognized as a leader in our country. The philosophy of practicing quality and high standards is the utmost important brand value at Secret Recipe. Our principle remains the same in giving the best satisfaction to our valued customers.
Throughout the years, there has been a constant controversy over whether the World Trade Organization should enforce global free trade. The primary idea is to establish in which all are happy. Although there are many advocates for trade liberalization, as well as many who oppose. I believe free trade may be advantageous for both large and small-industrialized countries, but it does not favor the smaller developing countries needs primarily.
Trade policy is defined as a collection of rules and regulations that are made by public officials which relate to trade (Trade Policy, 2010). An organisation that makes the rules of trading amongst its member nations is the World Trade Organisation (WTO). They are the ones who handles trade issues, supervises trade policies, gives technical assistance to developing countries and participates with other international trade organisations (World Trade Organisation, n.d). New Zealand is an example of a country that works with the WTO. Due to this, it enables them to have a free trade policy. Trading is essential to New Zealand’s economy, as they can only afford the services and goods that they import by selling exports to other countries. Free trade
The ruling party of Malaysia, Barisan Nasional has been in power since the country’s independence in 1957. This fact has provided Malaysia a high degree of stability and the confidence of foreign investors / businesses.
International Trade is the trading of products and administrations between nations. This kind of exchange offers ascend to a world economy, in which costs, or supply and request, influence and are influenced by worldwide occasions. Companies which goes international have to adapt to the host environment as it is significantly different from the home environment. Home environment is simply defined as the company’s local or place of origin, while host environment is defined as the foreign country the firm is entering. In this assignment I will be choosing and evaluating the host environment perspective, Malaysia as the host country and how the host country government policies encourage foreign investments in Malaysia. Foreign Direct Investment is basically defined as a process to acquire ownership of assets or expending a company 's control of assets through cross border expenditure (Froot, 1993). In this assignment further evaluated would be the policies and programmes that Malaysia have put forth to encourage foreign investment. Income Tax Act 1967, Excise Act 1976, Promotion of Investments Act 1986, Sales Tax Act 1972 and Free Zone Act 1990 tax, tax incentives provided by Malaysia, in the areas such as manufacturing, agriculture, tourism and approved service sectors, R&D, training and environmental protection (www.mipca.com.my, n.a). Where total or partial relief of income tax is granted under direct tax incentives, and various exemptions in the area of import duty, sales
Continuous rapid economic growth has raised Malaysia from an agricultural and commodity-based low-income economy to a successful middle-income economy. As a mixed economy, Malaysia has elements of a free market economy nevertheless with intervention government. Malaysia's economic activity consist of a mixture of sectors whereas mixed of capitalism and socialism The strong economic performance has helped improve the quality of life for Malaysians and supported advances in education, health, infrastructure, housing and public amenities and others.