preview

Sexism: Gender and Women

Decent Essays

Since the beginning of human civilization man has looked down on women. With the average role in a woman's life is at home mom. But it was not till recently that, that role was look down on. Not all civilizations were treated women with poor conditions. In many ancient civilizations women were basically equal to men besides in Rome, women could not have political power. In Egypt women were equal to men in all ways under the law and could become pharaohs both civilizations treated women better than the world does now in the recent one hundred years. These conditions were better than the ones in the more recent years. Back then women stood home and since then it has become the norm for women to be there. Usually it would be men out working …show more content…

He also has a branded car and a smartphone.” In media men are shown as big and strong, supplier of the family. Commercials still see the world as a patriarchy, mass media, and uses gender stereotypes because, they are well known to everyone and help the receivers to understand the content of the message. (Wolska).
During World War II men were sent to war and women were in charge of maintain things while there were gone. This created an idea where these roles of man working and women at home customary. Women didn’t start seeing any change in their rights until the 1920s with the 19th amendment giving them hope helping out the suffrage movement gave women independence. Fast forward 20 years men are going to war and commercials and ads are different. During World War II women have to start doing the “manly” jobs women become factory workers. Different advertising being release with the icon of women like Rosie the Riveter strong and hard working. “When the United States entered the war, 12 million women (one quarter of the workforce) were already working and by the end of the war, the number was up to 18 million (one third of the workforce). While ultimately 3 million women worked in war plants, the majority of women who worked during World War II worked in traditionally female occupations, like the service

Get Access