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Showrooming

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Showrooming In 2013, when Jessops, a well know British camera chain went into administration, one of the stores had this to say – “The staff at Jessops would like to thank you for shopping with Amazon". With that it became the first company to go under in 2013, though this was predicted it brought to light the increasingly worrying trend of online competition taking over certain markets eventually causing retailers to go under. Showrooming has been a known concept for some time in the new millennia. Though its impact and a methodology to tackle has only been seen and undertaken recently. In simple terms Showrooming means – The act of examining goods in a Bricks and Mortar store and purchasing them online. According to the Business Insider …show more content…

These are the basic things stores can work on and use to sustain and improve sales with time. Despite Showrooming and everything associated with it, retail shall always require Bricks and Mortar Stores, if not for sales then to serve out the purpose of Showrooming. For instance in Seoul,Korea Tesco opened a subway virtual supermarket meant for customers to see products, scan and purchase online. Hence, Bricks and Mortar stores are not heading towards extinction; they are facing competition to sustain sales. Showrooming is just another method by which the consumer can get what he/she wants and what price he/she wants it. Atulit Khanna References http://en.wikipedia.org/wiki/Showrooming http://www.bbc.co.uk/news/business-20958659 http://www.forbes.com/sites/panosmourdoukoutas/2013/04/05/best-buy-gets-its-business-modelright/ http://www.businessinsider.com/how-to-fight-showrooming-2013-4 http://www.bbc.co.uk/news/magazine-22098575 http://www.guardian.co.uk/media-network/media-network-blog/2013/may/09/showroomingretail-solution-e-commerce http://mckainviewpoint.com/how-do-you-prevent-showrooming-at-your-business/

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