Panara Bread's Essay

1319 WordsApr 3, 20136 Pages
| “Panera Bread Company in 2011: Pursuing growth in a difficult economy." | | Module II | | “Panera Bread Company in 2011: Pursuing growth in a difficult economy." | | Module II | MGT 495 March 30, 2013 Nate Huffman 127203 MGT 495 March 30, 2013 Nate Huffman 127203 Table of Contents What are the strategy elements of Panera Bread Company? How well do the pieces fit together? The two best indicators of how well a company’s strategy is working are whether the company is recording gains in financial strength and profitability and secondly whether the company’s competitive strength and market standing is improving. Other indicators of how well a company’s strategy is working include, trends in the…show more content…
Prepare a SWOT analysis for Panera Bread? Strengths: * Attractive & appealing menu * Bread-baking expertise, artisan breads are Panera’s signature product. * Financial position – lack of long term debt * High ratings in customer satisfaction studies * The business model * Initial success in catering * Good franchisees – higher sales in franchised stores compared to company-owned * Research and Development & Product Weaknesses: * A less well-known brand name than some rivals * Sales at franchised stores are higher than company-owned stores, wondering why that is? * Frequent diners only come at one meal time per day Threats: * Rivals begin to imitate menu offerings * Competition * Saturate the market – will it become harder to find attractive locations for new stores and slow company’s growth * Product is a discretionary purchase Opportunities: * Open more outlets – untapped growth potential in a number of suburban markets * International expansion * The industry life cycle is still in growth * Large number of small buyers in the industry What does this analysis reveal? It competed with a wide assortment of specialty food, casual dining, and quick-service establishments

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