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Smart Catch Frozen Seafood Supplier

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Introduction

Smart Catch Frozen Seafood Supplier has just entered in the vast and highly competitive seafood supplying industry. It has less qualified, immature but energetic, smart, gorgeous looking and well-groomed staff members. They avoid arguments and never lose temper. They have seductive smile. They have sweet inspiring words and very impressive eye contact to melt someone’s heart immediately. They know all possible means of melting frozen waters and catching fish. They are experts in chasing, chatting and catching. Unfortunately they could not pass their business/marketing diplomas with flying colours. They have been incompetent in all subjects as they were quite busy all the time in fishing. However the company gives more …show more content…

Freshness: Guarantee for the freshness of all products all the time
We will place the highest worth on conserving our valuable marine environment.
Part 1: Research and identify possible marketing opportunities
Smart Catch Frozen Seafood Supplier is going to adopt following marketing opportunities:
Potential marketing opportunities

E-Commerce
Direct distribution
International export

E-Commerce: E-commerce is the usage of computers to look after trade. It has following two components:

Website
E-mail campaign
Website is a virtual shop to run particular business anywhere. It works like a well-trained sales person. Its attributes can be either simple or complex.
E-mail campaign is a virtual activity. It reaches to clients very quickly by email messages on computer screen rather than by person or by post.

Direct distribution: Direct distribution involves direct delivery of commodities from primary producer to the end user. End user can be present locally or outside the country.

International export: Exporting is the delivery of commodities to foreign markets from the local primary or secondary producers. In exporting usually, more than two parties are involved.

Business impacts of marketing opportunities
S.No
E-Commerce (EC)

Direct Distribution (DD)

International Export (IE)
1
Businesses can expand from local to international level with less investment.
Primary producers can earn better profit by not spending excessive money on services/commissions.

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