Introduction
Smart Catch Frozen Seafood Supplier has just entered in the vast and highly competitive seafood supplying industry. It has less qualified, immature but energetic, smart, gorgeous looking and well-groomed staff members. They avoid arguments and never lose temper. They have seductive smile. They have sweet inspiring words and very impressive eye contact to melt someone’s heart immediately. They know all possible means of melting frozen waters and catching fish. They are experts in chasing, chatting and catching. Unfortunately they could not pass their business/marketing diplomas with flying colours. They have been incompetent in all subjects as they were quite busy all the time in fishing. However the company gives more
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Freshness: Guarantee for the freshness of all products all the time
We will place the highest worth on conserving our valuable marine environment.
Part 1: Research and identify possible marketing opportunities
Smart Catch Frozen Seafood Supplier is going to adopt following marketing opportunities:
Potential marketing opportunities
E-Commerce
Direct distribution
International export
E-Commerce: E-commerce is the usage of computers to look after trade. It has following two components:
Website
E-mail campaign
Website is a virtual shop to run particular business anywhere. It works like a well-trained sales person. Its attributes can be either simple or complex.
E-mail campaign is a virtual activity. It reaches to clients very quickly by email messages on computer screen rather than by person or by post.
Direct distribution: Direct distribution involves direct delivery of commodities from primary producer to the end user. End user can be present locally or outside the country.
International export: Exporting is the delivery of commodities to foreign markets from the local primary or secondary producers. In exporting usually, more than two parties are involved.
Business impacts of marketing opportunities
S.No
E-Commerce (EC)
Direct Distribution (DD)
International Export (IE)
1
Businesses can expand from local to international level with less investment.
Primary producers can earn better profit by not spending excessive money on services/commissions.
Electronic mail or basically known as email is a written communication in business. It is a quick way of communication and does not require discussion or interaction. Email is used in all kind of business to communicate to their staff or customers. Also it is a good way to send business agreements quick than letters. Some business sends their invoice and advert via email.
E-commerce is a product that has been available since the early 90’s. It is something that people are familiar with. A product that is now part and parcel of people’s lives.
An export license grants permission to conduct a certain type of export transaction. It is allotted by the proper licensing agency after a careful review of the facts surrounding the given export transaction. Export Licenses restrict the government of the country to export goods to the countries which they are licensed to.
E-Commerce describes any business to consumer transactions that take place partly or solely online and is not limited to the purchase of physical products from a website – although that does make up a key component of most e-commerce businesses. Some services or products are sold purely online while other companies may have physical stores or headquarters in addition to their online presence.
E-commerce is characterized as trade that is executed electronically, as over the web. The vast majority consider E-commerce as purchasing things on the web. In all actuality, it is significantly more than that. It incorporate buys from such places as Amazon or Borders for you books, to a variety of donning merchandise stores for your open-air exercises. It additionally incorporates administrations, for example, managing an account. There is business-to-consumer (B2C) exchanges that a large portion of us utilize today. Another structure is consumer-to-consumer (C2C), which incorporated the well-known closeout locales. There is additionally business-to-business (B2B) trade done on the web. They are all types of E-commerce.
Definition of e-commerce “The term of Electronic commerce has been used for describing a variety of market transaction, enabled by information technology and conducted over the electronic network”. (Bhaskar, 2009)
9. Export: A function of international trade whereby goods produced in one country are shipped to another country for future sale or trade.
What exactly is e-commerce? Most casual internet users think that e-commerce is just buying and selling online. Yet this is not the case. Simply put, e-commerce is the electronic exchange of business information between two or more organizations. There are e-commerce conducted between businesses and those that carried out between a business and
E-Commerce. The ecommerce industry has been around for a long time, however, with the aid of modern networking technology it has become even better and it will continue to evolve as the technology grows. Ecommerce involves the activities of buy and selling good over a network mainly the internet. Ecommerce is a step up from traditional shops where customers had to visit a physical store to purchase goods and services according to Rouse, M. (2016, June 30). What is e-commerce (electronic commerce or EC?). Ecommerce allows a consumer to stay at home, make purchases and then have the good or service delivered to them. Ecommerce would not have been possible without the aid of computer networks and the internet. The infrastructure of ecommerce is networking. The components of an ecommerce system is: A consumer using a computer or cellphone, a web server, an order manager the stock database, a merchant system, and the bank computer.
E-commerce is the buying and selling of products or services over electronic systems such as the Internet and other computer networks. E-commerce uses the World Wide Web at one point in the transaction's life-cycle, although it may include a wider range of technologies such as e-mail, mobile devices and telephones.
Electronic commerce (or e-commerce) consists of the repurchasing of different services and products, utilized by the internet. This includes business-to-business (B2B), business-to-consumer (B2C), and consumer-to-consumer(C2C) transactions. These transferable activities include, but are not limited to, online retail sales, online bill paying, supplier purchases, and Web-based auctions. Electronic commerce implements and utilizes several different types of technologies including transactions of funds, electronic data interchange, credit cards, and e-mail (Reference for Business, Encyclopedia of Management, 2008). The term e-commerce is often used interchangeably with Electronic business (e-business). E-business refers to the use of digital technology and the Internet to execute the major business processes in the enterprise. E-business includes activities for the internal management of the firm and for coordination with suppliers and other business partners (Laudon, K., 12th ed., p. 55). E-commerce facilitates the growth of online business. It is categorized as follows; Online marketing, online advertising, online sales, product delivery, product
Electronic commerce (e-Commerce) describes the process of buying, selling, transferring, or exchanging products, services, and/or information through computer networks, principally the Internet (Turban et al., 2004). It is also refers to the process by which commerce is carried out using electronic means to conduct transaction between businesses, customers, individuals etc.
Manzoor and Amir defined E-commerce as the buying and selling of goods and services via electronic means such as the internet. The e-commerce is generally efficient due to its availability throughout where the buyers meet the sellers online. Some services rendered to customers via e-commerce service include: automated data collection systems, mobile commerce, supply chain management, electronic data interchange, online transaction processing, electronic funds transfer, internet marketing. This service is more dependent on the Worldwide Web for its transactions apart from the technologies like the social media, mobile devices telephones and e-mails. E-commerce generally called electronic commerce is an aspect of e-business which encompasses the exchange of data to enhance payment and financing transactions related to business activities. (378)
Due to technology boost almost all aspects of People’s life style were somehow changed. Nowadays, one of the most important subjects in online world is internet home e-commerce. Generally E-commerce means "buying and selling the products on internet ". E-commerce, also known as Electronic Commerce which refers doing business online that consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks (typically via the Web). It is also called "e-business," "e-tailing" and "I-commerce.
Electronic commerce (e-commerce) has been defined in different ways by different researchers. Schneider and Perry (2000), characterize e-trade as business actions directed using electronic information transmission by means of the web and World Wide Web. As per Turban, King, Lee, Warkentin and Chung (2002), Electronic business is a procedure of purchasing and offering items, administrations and data utilizing PC systems and the web. Gibbs, Kraemer & Dedrick (2003) characterize e-commerce as the utilization of the web to purchase, offer, or bolster items and administrations. In this study, e-trade involves the utilization of the web for purchasing and offering items or administrations.