Internet MArketing Contents Introduction 2 Elements of Internet Marketing 3 Search Engines 3 Banner Ads 4 Social Media 5 Strategic Content 5 Partnerships 5 The Marketing Mix 6 Internet Marketing Tools 11 Interactive Order Processing 14 References 17 Introduction E-Commerce describes any business to consumer transactions that take place partly or solely online and is not limited to the purchase of physical products from a website – although that does make up a key component of most e-commerce businesses. Some services or products are sold purely online while other companies may have physical stores or headquarters in addition to their online presence. E-Business describes any business to business transactions that take place …show more content…
Paid advertising through search engines may also be considered for extra exposure but is no substitute for a properly designed site structure and key word rich, quality content for search engine robots to crawl. Often good practices for SEO also embody good practices for UX design and accessibility; humans and robots alike prefer sites that are easy to navigate and have well-structured content that makes use of headings and sections to make it easy to read; as well as alt tags on all images that give a clear description of what that image depicts; with internal and external links within the content when the context is relevant. In the early days of search engines keywords were all that mattered, so it was easy to rank high on Google simply by stuffing as many keywords into the headers meta-tag as possible. Key word meta-tags are now obsolete and search engines have become much more sophisticated. (Google, 2011) As well as crawling site structure and content to determine the quality of a page search-bots also judge the integrity of a page. They do this by keeping track of how many external sources link to it – at first, this encouraged “link farms” (a company would pay for a web traffic boosting service, which would churn out their site’s URL over a network of dummy sites set up purely for the purpose of creating links) – as search engines evolved this method is no longer as effective. Google now has algorithms that also
E-commerce is the process of buying and selling of various products and services by businesses through the Internet. Primarily there are five types of ecommerce systems: Business to Consumer (B2C)
Search Engine Optimisation (SEO) is a widely used internet marketing strategy that affects the way a webpage or website is going to appear in organic or unpaid search. To optimize a website an individual should know to work on Content Management System (CMS) such as WordPress, Joomla, ModX etc., they should also have an understanding of web tools such as Google Webmaster, Google Analytics and Google Tag Manager. Search engine such as Google, Yahoo and Bing use a set of algorithm and crawling i.e. following links from page to page.
Google updates its algorithms regularly so that only the relevant results come up. From that perspective, many experts say that SEO is dead and the effort is futile. However, the truth is that Google tries to prevent algorithm manipulation and filters sites that don’t deserve to be on the top of SERPs (Search Engine Result Pages).
E-commerce is short for electronic commerce and refers to purchasing and selling items and services on the Internet via a website. Otherwise called an online store, an E-Commerce website has features that make it easy for customers to browse for items to purchase.
Electronic Commerce in short known as E-commerce. E-commerce is the business or commercial transaction which transforms information in internet. E-commerce which is buying or selling any products or services in Online using internet. It is Electronic mediator between the customer and the organization. The main aim of E-commerce is to provide secure transactions for the customer
Numerous mainstream publications and highly regarded bloggers have taken notice and written about the putrid results. While Google is used to negative press, the current wave of stories hits them at their core -- or at least what most people believe to be their core -- their search results.
User’s trust search engines and having a presence in the top positions for the keywords the user is searching increases the web site’s trust.
SEO is all about getting your business website noticed by the search engines in the market. The search engine crawlers that make the rounds of all the registered websites on a regular basis are always on the lookout for unique and phenomenal content, and bump only those websites which carry such content. Additionally, just like every successful brick-and-mortar business thrives on reliable references, so online businesses require other credible websites to link back to their sites.
SEO is a crucial part to all companies interested in website design, content strategy and page ranking. Google ranks search engine results based on content, mobile experience, page speed, backlinks and other various technical aspects.
SEO is a crucial part to all companies interested in website design, content strategy and page ranking. Google ranks search engine results based on content, mobile experience, page speed, backlinks and other various technical aspects.
Boost to your search engine optimization (SEO). This is an important marketing step because people prefer great looking sites.
In the modern business environment, the competition tends to be quite hectic; consumers always look for the next best thing which almost at times puts certain good aspects out of the picture. With the internet this is the same case, all companies have websites, however, if people were to search for such websites, it would be quite problematic to find them owing the massive amount of information and websites available on the internet, however, one can now easily have their website stand out on the web with search engine optimization which provides for extra hits when certain keywords are triggered on Google search, this means the website will immediately arrive on search results if the user were
E-commerce is anything that involves an online transaction. E-commerce makes consumers to get the goods at lower cost, wider choice and saves time. E-merchandise and E-finance are the two branches of e-commerce. E commerce
Electronic commerce, or e-commerce, refers to economic activity that occurs online. E-commerce includes all types of business activity, such as retail shopping, banking, investing and rentals. Even small businesses that provide personal services, such as hair and nail salons, can benefit from e-commerce by providing a website for the sale of related health and beauty products that normally are available only to their local customers. To operate as an e-commerce company you need certain hardware, I will explain this.
The Top 10 Benefits of SEO – How Search Engine Optimization Can Help Your Website