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Snap On Case Study

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How did Snap-on tools plan to enhance its franchise network?
Snap-om tools plan on working side by side with its franchise network to improve its sales and profitability. For instance, Snap-on is going to participate in strengthen the customers’ outreach segment by creating a tour called Snap-on Masters of Metal tour. The tour is going to showcase the variety of tools Snap-on has available for auto repair shop or car owner to choose from to repair their vehicles. It’ll also give technicians opportunity to come into acquaintance with Snap-on factory associates. Therefore, the technicians will have a chance to test the product and report any discrepancy to the factory associates.
Why did Snap-on wait to enter emerging markets?
Snap-on waited

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