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Social Influence On Conformity

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In everyday life we are affected by social influence. Social influence happens whether intentional or unintentional, it affects our emotions, behaviours and opinions sometimes without us realising. There are many forms of social influence such as conformity and obedience. Conformity is when we match other people’s attitudes, opinions and beliefs in order to fit in with others around you. Obedience is when people take orders or instructions from someone they believe is an authority figure, even if they think it is not the right thing to do. Conformity happens when people obey social norms. Social norms are rules that people are expected to act upon in society or a give group. When someone does not act within the social norms they are considered to be abnormal. A well known experiment that proves conformity is the Asch experiment that was conducted in the 1950s. Asch’s experiment involved a group of people, only one person in the group was actually a percipient in the experiment as the others had been told how to behave. The experiment involves the group viewing two sets of cards. One set of cards had one line and the other set of cards had three lines on. The subjects were asked which of the three lines matches the single line. The experiment starts out fine until most of the participants clearly get the answers wrong to see how the single subject reacts. The participant hears the others clearly giving the wrong answer but his opinion was influenced by them. Asch’s experiment proves that individuals are willing to ignore what they know as being right to give an incorrect answer to conform with the others in the group. Another well known experiment that confirms conformity is the Zimbardo experiment that was conducted in 1971. Philip Zimbardo conducted an experiment to find out how different roles can affect human behaviour. In the experiment the volunteers randomly got given the role of being ‘the guards’ or the of ‘the prisoners’. The prisoners were arrested by the police department and got locked up in a makeshift jail. They were treated like real prisoners in chains, their possessions got taken away from them, striped naked and even got called by their ID number only. The guards were dressed in a khaki

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