Social Media And Its Effect On Society

Decent Essays

In pants pockets, in purses or on the hips there is a device that most people do no leave their house without. In this century having a cell phone is almost second nature. While some people still use flip phones, phones that slide, or phones with no internet capability, most of the people in the world have a smart phone. Many of these smartphones come pre-programmed with social media applications. These applications would include Twitter, Facebook, YouTube, and many more. With the click of a button people can access the newest funny videos, see that some cousin recently got engaged, and follow the rich and famous. This is all made possible through social media. Social media wasn’t as big as it is now. It was unknown territory for many …show more content…

These sites, might appear because of cookies on your phone, but the sites are there for a reason. That reason is because somebody paid for the chance to maybe draw consumers into their site and hopefully get them to buy something or at the very least gives marketers a voice and a way to communicate with consumers. Social media helps you to spread your message in a relaxed and conversational way (Lake, "Without This, No Marketing Strategy Is Complete").When done right social media can be a great marketing tool.
People don’t use the yellow pages to find services and products. Facebook friends, Twitter followers, and search engines like Google are the quickest ways to find what someone is looking for. If a company is not using social media as a marketing tool, it is missing out on one of the most powerful marketing tools available. Social media is not expensive, it is a direct link to consumers, it builds relationships, and it improves search engine results (Salcido, "Benefits and Advantages of Using Social Media | Advantages of Social Media -"). Social media doesn’t cost anything close to advertising through the radio, television, or billboards. It doesn’t cost anything to set up accounts on Twitter, Facebook, or any other social applications. Money will be lost in paying someone to maintain these websites which includes

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