How Marketing Can Improve Your Business

We will need users feedback to tell us how we can improve our idea, but we will also want them to know that our product is out there and it can work. Further down in the development of our application, an increasing number of users will need to be exposed to our product to let them know they have such a resource they can use. Facebook will be a key platform for us to tailor our promotion to our target users. As author Gary Vaynerchuk underlined in his article about the rise of video marketing on social media, Facebook is a powerful platform that allows video content to rapidly reach a large audience. Furthermore, Facebook, as other social medias, offers the possibility to have a two-way relationship with end users, translating into a massive potential in terms of connectivity and data gathering, and we ought to use it to our

Nowadays, with the rapid developments in technology, more and more people are using their computers, smart phones etc. to browse the web. Moreover, many people are browsing social networking sites, especially Facebook. Facebook is a social networking website that was founded in 2004. There are over 500 million active users (users that have returned to the site in the past 30 days) and it is estimated that people spend over 700 billion minutes per month on Facebook. (http://www.facebook.com/press/info.php?statistics) So what is that Facebook has that attracts so many people to visit its site? While older social networking websites like Twitter only allows the user to share text messages, photos or videos with others, Facebook has even more

Facebook is one of the main social media sites that Oasis markets its business through. You can purchase ads that will populate while friends or friends of friends are browsing the website. The

Facebook is one of the top social media platforms with more than 1.23 billion active users worldwide. 62% of the 1.23 billion users log in on a daily basis making it the best medium to reach for new customers. Today, businesses both big and small use Facebook as an advertising source to help their brand expand.

Facebook relies on ad advertisements in their business model. Facebook platform empowers developers to build applications and web sites that integrate with Facebook to reach its global network of users and to build personalized and social products.

This is direct marketing at its best Social media websites such as Facebook and Google+ offer companies a way to promote products and connect with a world of potential customers that can view your company from a different perspective. Rather than seeing your company as "trying to sell" something, the social network can see a company that is in touch with people on a more personal level. This can help lessen the divide between the company and the buyer, which in turn presents a more appealing and familiar image of the

Facebook has a specific page of helping the customer to refine your advertising to reach the people who matter most to your business. This indicates that most of advertisement appears on Facebook are well refined based on user’s trait.

As technology continues to evolve and adapt and social media becomes more and more popular many business (especially small ones) have taken to advertising through social media sites, in particular Facebook which has proven to be the most popular social networking site of today. This is because it is cheap and easy and allows marketers to gain direct contact with their customers whether it is to

The first step in getting users into your funnel is brand awareness. Facebook is a great platform for that, as it allows you to reach potential customers by utilizing targeting strategies tailored towards your ideal guest. Once these consumers are in the funnel, you can implement Google Adwords to

Commercials attract customers by making them aware of the products, services or brands available by a particular company. Advertisements are trying to convince customers to use their products. Advertisements accomplish this by using pathos, ethos, and logos. Social media advertising is a tremendous way to increase exposure and traffic for your business, create loyal customers, and generate leads and sales. After carefully studying the Facebook advertisement, I have come to the conclusion that Facebook would be the best company to help me obtain the advertising needed to promote my AV business, since Facebook is currently the social network King. Advertising on Facebook helps you find new customers and build lasting relationships with them. Facebook uses pathos, ethos and logic by explaining how liking various Facebook pages you will receive updates from them keeping you more connected to the things you want. Facebook is the most reliable source to get information spread to people quickly, and Facebook logo is everywhere you go.

Of course, marketing is one of the biggest aspects a company or business needs to have in order to thrive. When marketing good or service marketers should consider advertising on social media, due to, “86 percent of Americans use the Internet and 73 percent of Americans use at least one social networking site, with 42 percent using multiple social networking sites (Solomon, Marshall, & Stuart, 2016)”. Over a billion people alone use Facebook everyday (Solomon et al., 2016). According to the New York Times, the average user spends about 50 minutes to an hour on Facebook a day (Stewart, 2016). This time provides users with the ability to see and view advertisements. Other social media marketing platforms are Instagram, Twitter, Pinterest, LinkedIn, and YouTube just to name a few. All of these networking medias allows business owners and marketers a better way of advertising to their existing and potentially new customers. In the same fashion, marketers need to understand how to use social media and digital analytics to appeal more effective to their customers.

Facebook’s popularity lies in its behemoth user base which contributes largely to the business's ventures and feature growth. Features such as Facebook Search and Facebook Marketplace have come to fruition only because of the sheer interest of users in using these feature sets. With such contemporary additions, Facebook tries to sell its advertising feature to potential

➢ Taking an advantage of social media marketing, companies or business individuals simply forms an advertisement that reaches out to the wider target audiences in quick, attract more customers and enhance customer retention at convenient and inexpensive method

Marketing is the best way to help small businesses build success. With a great marketing strategy, you have the ability to grow your customer base, and continue to hold onto current customers. This being said, taking the time to learn how to effectively market your business is a small move that will produce large changes.

The interesting thing about Facebook as a social media market tool, is that app developers can use Facebooks analytics to manage their audience. In addition, email lists can be linked to Facebook as well as other social media networks. The personnel connection is a major factor in the marketing of any product or service.