Social Media And The Social Platform

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1.0 Introduction

In the past, communication was known as being between two individuals and it was either through talking face to face, on the phone or through letters. The term ‘social media’ did not exist. As time went by technology began to become popular, people could communicate much efficiently and quickly. Text messaging has become very widespread which then led to new levels of social media applications to be formed such as Twitter, Snapchat, Instagram, You Tube. These apps are easy to access through a smart phone. Though, these social platforms have many benefits, there are also aspects of the application like Snapchat that seem negative.

Snapchat is a popular mobile app which allows individuals to …show more content…

When, in April 2011, Spiegel drifted the item thought before his class as a last speculation, the schoolmates concentrated on the impermanent part of the potential item, and shied away from the prospect of transitory photos. Picaboo initially propelled as an iOS-just application in July 2011 the application was relaunched two months after under the name Snapchat. It then advanced into a blend of private informing and open substance, including brand systems, distributions, and live occasions, for example, games and music.

2.2 Positives Outcomes of Snapchat

Snapchat has around ‘150 active daily users’, it has had a fast rise into the digital world. It started a couple of years ago and has gone mainstream is a huge way making it one of the largest digital firms with Facebook, who offered $3 billion in the late 2013.
This application has caused individuals to have a sense of urgency to share their experience. Snapchat has changed the game of communication, this is due to the messages sent only being available once, this means the user must reply to the snap as soon as they have opened it. This temporary effect on the messages causes the ability to dwell on messages to be taken away. Furthermore, Snapchat utilises emoji’s when two people snap each other very regularly, which causes a streak to take place. This streak that appears suddenly causes an urge to keep it going, which then results in individuals to communicate with

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