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Social Movements In Donald Trump's Presidential Campaign

Decent Essays

Social movements exist amongst various areas of people’s everyday life. For example, the world has been introduced to social movements such as the ALS Ice Bucket Challenge, in which people are challenged to dump a bucket of ice on their heads in support of an ALS charity. Another example includes the shooting in Ferguson, Missouri, to which an African American man by the name of Michael Brown was shot by a Caucasian police officer; this sparked Americans to use various support methods to generate awareness to racism and policy brutality. Both of these scenarios exemplifies the power social movements possess in society today. The purpose of this paper is to explain how to social movement of Donald Trump’s Presidential campaign has affected the …show more content…

Zealots are the individuals who spark a certain movement; Disciples spread the movement; Congregation is the group who grows the movement. The world has seen individual Presidential candidates remain blocked within the confines of the Zealot group; meaning that people such as campaign-backers, donors for fundraisers, and the Political Action Committee fail to “place their eggs” in a certain candidates basket, thus limiting the funds needed to spread the campaign. It appears in most cases that Zealots place funds into the campaign for the candidate who will closely meet their individual needs or exchange funds for indirect support. On the other hand, Disciples essentially are spoon-fed candidates to choose from, and they will ultimately decide who the public hears the most about. The biggest example of Disciples is the media and reporters. Disciples will receive select information about candidates, provide a platform for each candidate to express their goals, and then will put a detailed spin on the words they speak. The Congregation, such as voters and the public eye, will receive the information the media releases, filter out and decipher what they want to hear, and decide who they want to be President of the United States of …show more content…

Think of America as an organization: the CEO, Zealots, will preside over the masses; the Disciples, management and leaders, will convey the messages leadership wants to release; the Congregation, employees, will accept what ownership says and implement the necessary changes that have been set, such as news laws and rules. In terms of Donald Trump and his election, all three types of people are affected by his decisions. Trump and company, represented by the term Zealots, are responsible for compiling all pertinent information regarding his campaign: stances on immigration, fixing the economy, handling ISIS and creating jobs. Trump’s tagline of “Let’s make America great again” is being inserted into each rally, campaign, promotion and Republican material. The congregations, the masses of people, are unlikely to remember anything Trump states at his rallies, but they all will remember his infamous tagline of “Let’s make America great again.” This is an example of Zealots conveying the overall message to create propaganda to

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